XBRL File

 
Document - Document and Entity Information
Document - Document and Entity Information (USD $) 6 Months Ended  
( custom:DocumentAndEntityInformationAbstract [Extension] )    
  Jun. 30, 2016 Aug. 9, 2016
     
     
     
Entity Registrant Name Spiral Toys Inc.  
( dei:EntityRegistrantName )    
Entity Central Index Key 0001520108  
( dei:EntityCentralIndexKey )    
Document Type 10-Q  
( dei:DocumentType )    
Document Period End Date 2016-06-30  
( dei:DocumentPeriodEndDate )    
Amendment Flag false  
( dei:AmendmentFlag )    
Current Fiscal Year End Date --12-31  
( dei:CurrentFiscalYearEndDate )    
Entity Filer Category Smaller Reporting Company  
( dei:EntityFilerCategory )    
Entity Common Stock, Shares Outstanding   50,735,215
( dei:EntityCommonStockSharesOutstanding )    
Trading Symbol STOY  
( dei:TradingSymbol )    
Document Fiscal Period Focus Q2  
( dei:DocumentFiscalPeriodFocus )    
Document Fiscal Year Focus 2016  
( dei:DocumentFiscalYearFocus )    
(End Document - Document and Entity Information)
 
Statement - Condensed Consolidated Balance Sheets
Statement - Condensed Consolidated Balance Sheets (USD $)    
( us-gaap:StatementOfFinancialPositionAbstract )    
  Jun. 30, 2016 Dec. 31, 2015
     
     
     
ASSETS    
( us-gaap:AssetsAbstract )    
    CURRENT ASSETS    
    ( us-gaap:AssetsCurrentAbstract )    
        Cash 16,254 180,743
        ( us-gaap:Cash )    
        Accounts receivable, net of allowance of $312,601 and $48,191, respectively 955,994 1,539,392
        ( us-gaap:AccountsReceivableNetCurrent )    
        Prepaid expenses 171,121 23,895
        ( us-gaap:PrepaidExpenseCurrent )    
        Total Current Assets 1,143,369 1,744,030
        ( us-gaap:AssetsCurrent )    
        OTHER ASSETS    
        ( us-gaap:OtherAssetsNoncurrentAbstract )    
            Security deposit 6,800 6,800
            ( us-gaap:SecurityDeposit )    
            Total Other Assets 6,800 6,800
            ( us-gaap:OtherAssetsNoncurrent )    
    TOTAL ASSETS 1,150,169 1,750,830
    ( us-gaap:Assets )    
LIABILITIES AND STOCKHOLDERS' (DEFICIT) EQUITY    
( us-gaap:LiabilitiesAndStockholdersEquityAbstract )    
    CURRENT LIABILITIES    
    ( us-gaap:LiabilitiesCurrentAbstract )    
        Accounts payable and accrued expenses 1,779,112 1,557,488
        ( us-gaap:AccountsPayableAndAccruedLiabilitiesCurrent )    
        Promissory notes, net of discount of $227,559 664,126
        ( us-gaap:NotesPayableCurrent )    
        Accrued interest 41,437
        ( us-gaap:InterestPayableCurrent )    
        Derivative liabilities 640,357
        ( us-gaap:DerivativeLiabilitiesCurrent )    
        Deferred revenues 8,211
        ( us-gaap:DeferredRevenueCurrent )    
        Total Current Liabilities 3,133,243 1,557,488
        ( us-gaap:LiabilitiesCurrent )    
    TOTAL LIABILITIES 3,133,243 1,557,488
    ( us-gaap:Liabilities )    
     
     
    COMMITMENTS AND CONTINGENCIES
    ( us-gaap:CommitmentsAndContingencies )    
     
     
    STOCKHOLDERS’ (DEFICIT) EQUITY    
    ( us-gaap:StockholdersEquityAbstract )    
        Preferred stock: par value $0.001, 1,000,000 shares authorized; zero shares issued and outstanding
        ( us-gaap:PreferredStockValue )    
        Common stock: par value $0.001, 149,000,000 shares authorized; 50,735,215 and 48,833,919 shares issued and outstanding, respectively. 50,735 48,833
        ( us-gaap:CommonStockValue )    
        Additional paid-in capital 7,321,231 6,838,283
        ( us-gaap:AdditionalPaidInCapital )    
        Accumulated other comprehensive loss (3,984) (2,304)
        ( us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax )    
        Accumulated deficit (9,351,056) (6,691,470)
        ( us-gaap:RetainedEarningsAccumulatedDeficit )    
        TOTAL STOCKHOLDERS' (DEFICIT) EQUITY (1,983,074) 193,342
        ( us-gaap:StockholdersEquity )    
    TOTAL LIABILITIES AND STOCKHOLDERS' (DEFICIT) EQUITY 1,150,169 1,750,830
    ( us-gaap:LiabilitiesAndStockholdersEquity )    
(End Statement - Condensed Consolidated Balance Sheets)
 
Statement - Condensed Consolidated Balance Sheets (Parenthetical)
Statement - Condensed Consolidated Balance Sheets (Parenthetical) (USD $)    
( us-gaap:StatementOfFinancialPositionAbstract )    
  Jun. 30, 2016 Dec. 31, 2015
     
     
     
Allowance for accounts receivable 312,601 48,191
( us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent )    
Net of discount on notes 227,559
( us-gaap:AccountsAndNotesReceivableNet )    
Preferred stock, par value 0.001 0.001
( us-gaap:PreferredStockParOrStatedValuePerShare )    
Preferred stock, shares authorized 1,000,000 1,000,000
( us-gaap:PreferredStockSharesAuthorized )    
Preferred stock, shares issued 0 0
( us-gaap:PreferredStockSharesIssued )    
Preferred stock, shares outstanding 0 0
( us-gaap:PreferredStockSharesOutstanding )    
Common stock, par value 0.001 0.001
( us-gaap:CommonStockParOrStatedValuePerShare )    
Common stock, shares authorized 149,000,000 149,000,000
( us-gaap:CommonStockSharesAuthorized )    
Common stock, shares issued 50,735,215 48,833,919
( us-gaap:CommonStockSharesIssued )    
Common stock, shares outstanding 50,735,215 48,833,919
( us-gaap:CommonStockSharesOutstanding )    
(End Statement - Condensed Consolidated Balance Sheets (Parenthetical))
 
Statement - Condensed Consolidated Statements of Operations (Unaudited)
Statement - Condensed Consolidated Statements of Operations (Unaudited) (USD $) 3 Months Ended 6 Months Ended
( us-gaap:IncomeStatementAbstract )    
  Jun. 30, 2016 Jun. 30, 2015 Jun. 30, 2016 Jun. 30, 2015
         
         
         
SALES        
( us-gaap:SalesRevenueNetAbstract )        
    Product sales, net 1,500,366 1,500,366
    ( us-gaap:SalesRevenueGoodsNet )        
    License fee 12,806 12,806
    ( us-gaap:LicenseCosts )        
    Digital sales 8,810 8,810
    ( custom:DigitalSales [Extension] )        
    Consulting- product development 10,000
    ( us-gaap:SalesRevenueServicesNet )        
    Total Sales 8,810 1,513,172 8,810 1,523,172
    ( us-gaap:SalesRevenueNet )        
COST OF GOODS SOLD 1,332,974 1,332,974
( us-gaap:CostOfGoodsSold )        
GROSS MARGIN 8,810 180,198 8,810 190,198
( us-gaap:GrossProfit )        
OPERATING EXPENSES        
( us-gaap:OperatingExpensesAbstract )        
    Product development costs 60,656 281,993 192,989 456,158
    ( us-gaap:ResearchAndDevelopmentExpense )        
    Legal and professional expenses 252,389 388,820 482,098 566,492
    ( us-gaap:ProfessionalFees )        
    Salaries and consulting 382,223 195,547 925,978 360,010
    ( us-gaap:SalariesAndWages )        
    General and administrative 52,007 75,047 119,906 147,498
    ( us-gaap:GeneralAndAdministrativeExpense )        
    Bad debt expense 264,410 264,410
    ( us-gaap:ProvisionForDoubtfulAccounts )        
    Product promotion 35,214 71,144
    ( us-gaap:AdvertisingExpense )        
    Total Operating Expenses 1,046,899 941,407 2,056,525 1,530,158
    ( us-gaap:OperatingExpenses )        
LOSS FROM OPERATIONS (1,038,089) (761,209) (2,047,715) (1,339,960)
( us-gaap:OperatingIncomeLoss )        
OTHER EXPENSE        
( us-gaap:OtherExpensesAbstract )        
    Interest expense (124,676) (24,011) (156,282) (49,020)
    ( us-gaap:InterestExpenseOther )        
    Loss on conversion (45,360) (45,360)
    ( us-gaap:GainsLossesOnExtinguishmentOfDebt )        
    Change in fair value of derivative liabilities (449,889) (455,589)
    ( us-gaap:DerivativeGainLossOnDerivativeNet )        
    Total Other Expense (574,565) (69,371) (611,871) (94,380)
    ( us-gaap:OtherOperatingIncomeExpenseNet )        
LOSS BEFORE INCOME TAX PROVISION (1,612,654) (830,580) (2,659,586) (1,434,340)
( us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest )        
Income tax provision
( us-gaap:IncomeTaxExpenseBenefit )        
NET INCOME (LOSS) (1,612,654) (830,580) (2,659,586) (1,434,340)
( us-gaap:NetIncomeLoss )        
OTHER COMPREHENSIVE INCOME (LOSS)        
( us-gaap:ComprehensiveIncomeNetOfTaxAbstract )        
    Foreign currency translation gain 4,487 (1,680)  
    ( us-gaap:OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax )        
    COMPREHENSIVE LOSS (1,608,167) (830,580) (2,661,266) (1,434,340)
    ( us-gaap:ComprehensiveIncomeNetOfTax )        
NET INCOME (LOSS) PER COMMON SHARE        
( us-gaap:EarningsPerShareAbstract )        
    Net loss per share:        
    ( us-gaap:EarningsPerShareBasicAndDilutedAbstract )        
        BASIC AND DILUTED (0.03) (0.02) (0.05) (0.03)
        ( us-gaap:EarningsPerShareBasicAndDiluted )        
Weighted average common shares outstanding        
( us-gaap:WeightedAverageNumberOfSharesOutstandingAbstract )        
    BASIC AND DILUTED 49,675,439 44,851,591 49,348,467 20,657,545
    ( us-gaap:WeightedAverageNumberOfShareOutstandingBasicAndDiluted )        
(End Statement - Condensed Consolidated Statements of Operations (Unaudited))
 
Statement - Condensed Consolidated Statements of Cash Flows (Unaudited)
Statement - Condensed Consolidated Statements of Cash Flows (Unaudited) (USD $) 6 Months Ended
( us-gaap:StatementOfCashFlowsAbstract )  
  Jun. 30, 2016 Jun. 30, 2015
     
     
     
OPERATING ACTIVITIES:    
( us-gaap:NetCashProvidedByUsedInOperatingActivitiesAbstract )    
    Net income/(loss) (2,659,586) (1,434,340)
    ( us-gaap:NetIncomeLoss )    
    Adjustments to reconcile net loss to net cash used in operating activities:    
    ( us-gaap:AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract )    
        Beneficial conversions 21,000
        ( us-gaap:DebtInstrumentConvertibleBeneficialConversionFeature )    
        Loss on debt extinguishment 45,360
        ( us-gaap:GainsLossesOnExtinguishmentOfDebt )    
        Amortization of debt discount and original issue discount 118,113
        ( us-gaap:AmortizationOfDebtDiscountPremium )    
        Change in fair value of derivative instruments 455,589
        ( us-gaap:DerivativeGainLossOnDerivativeNet )    
        Shares-based compensation related to common stock 364,907 334,839
        ( us-gaap:ShareBasedCompensation )    
        Notes for services 63,000
        ( custom:NotesPayableIssuedForServices [Extension] )    
    Changes in operating assets and liabilities:    
    ( us-gaap:IncreaseDecreaseInOperatingCapitalAbstract )    
        Accounts receivable 583,398 (1,470,844)
        ( us-gaap:IncreaseDecreaseInAccountsReceivable )    
        Prepaid expenses (139,783) (4,437)
        ( us-gaap:IncreaseDecreaseInPrepaidExpense )    
        Accounts payable 209,905 960,768
        ( us-gaap:IncreaseDecreaseInAccountsPayable )    
        Accrued interest 41,437 6,022
        ( us-gaap:IncreaseDecreaseInAccruedLiabilities )    
        Deferred revenue 8,211 274,569
        ( us-gaap:IncreaseDecreaseInDeferredRevenue )    
    Cash Used in Operating Activities (1,017,809) (1,204,063)
    ( us-gaap:NetCashProvidedByUsedInOperatingActivitiesContinuingOperations )    
    Net Cash Used in Operating Activities (1,017,809) (1,204,063)
    ( us-gaap:NetCashProvidedByUsedInOperatingActivities )    
     
     
INVESTING ACTIVITIES:    
( us-gaap:NetCashProvidedByUsedInInvestingActivitiesAbstract )    
    Cash Provided from Investing Activities
    ( us-gaap:NetCashProvidedByUsedInInvestingActivities )    
     
     
FINANCING ACTIVITIES:    
( us-gaap:NetCashProvidedByUsedInFinancingActivitiesAbstract )    
    Proceeds from the issuance of promissory notes 805,000
    ( us-gaap:ProceedsFromRelatedPartyDebt )    
    Debt financing fees (50,000)
    ( us-gaap:PaymentsOfFinancingCosts )    
    Proceeds from sale of common stock for cash 100,000 1,180,760
    ( us-gaap:ProceedsFromIssuanceOrSaleOfEquity )    
    Net Cash Provided by Financing Activities 855,000 1,180,760
    ( us-gaap:NetCashProvidedByUsedInFinancingActivities )    
Effect of exchange rates on cash and cash equivalents (1,680)
( us-gaap:EffectOfExchangeRateOnCashAndCashEquivalents )    
NET CHANGE IN CASH (164,489) (23,303)
( us-gaap:CashPeriodIncreaseDecrease )    
CASH AT BEGINNING OF YEAR 180,743 245,091
( us-gaap:Cash )    
CASH AT END OF PERIOD 16,254 221,788
( us-gaap:Cash )    
     
     
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:    
( us-gaap:SupplementalCashFlowInformationAbstract )    
    Interest paid 556
    ( us-gaap:InterestPaid )    
    Income tax paid 850
    ( us-gaap:IncomeTaxesPaidNet )    
Non-Cash Investing and Financing Activities:    
( us-gaap:CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract )    
    Common stock issued for notes payable 84,000
    ( custom:CommonStockIssuedForNotesPayable [Extension] )    
    Debt discount for new issuances 184,768
    ( custom:DebtDiscountForNewIssuances [Extension] )    
    Original Issue Discount 66,685
    ( custom:OriginalIssueDiscount [Extension] )    
    Common stock issued for prepaid services 7,443
    ( us-gaap:StockIssuedDuringPeriodValueIssuedForServices )    
    Common stock issued for debt issuance costs 12,500
    ( custom:CommonStockIssuedForDebtIssuanceCosts [Extension] )    
    Accounts payable for debt issuance costs 11,719
    ( custom:AccountsPayableForDebtIssuanceCosts [Extension] )    
    Notes payable issued for legal fees 20,000
    ( custom:NotesPayableIssuedForLegalFees [Extension] )    
(End Statement - Condensed Consolidated Statements of Cash Flows (Unaudited))
 
Disclosure - Management's Representation
Disclosure - Management's Representation (USD $) 6 Months Ended
( us-gaap:AccountingPoliciesAbstract )  
  Jun. 30, 2016
   
   
   
Management’s Representation

NOTE 1 — MANAGEMENT’S REPRESENTATION

 

The accompanying condensed consolidated financial statements of Spiral Toys, Inc (the “Company,” “Spiral,” “we,” or “our”), have been prepared in accordance with accounting principles generally accepted in the United States, or “GAAP”. In the opinion of the Company’s management, the unaudited condensed consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements in the Annual Report on Form 10-K for the year ended December 31, 2015, and include all normal recurring adjustments necessary for the fair presentation of the Company’s statement of financial position as of June 30, 2016, and its results of operations for the three and six months ended June 30, 2016 and 2015 and cash flows for the six months ended June 30, 2016 and 2015. The condensed consolidated balance sheet as of December 31, 2015 has been derived from the December 31, 2015 audited financial statements. The interim financial information contained in this quarterly report is not necessarily indicative of the results to be expected for any other interim period or for the entire year.

 

It is suggested that these condensed consolidated financial statements be read in conjunction with the audited consolidated financial statements and notes thereto for the year ended December 31, 2015 included in the Company’s Annual Report on Form 10-K. The report of the Company’s independent registered public accounting firm on the consolidated financial statements included in Form 10-K contains a qualification regarding the substantial doubt about the Company’s ability to continue as a going concern.

 

The Company has evaluated subsequent events through the filing date of this Form 10-Q, and determined that no subsequent events have occurred that would require recognition in the consolidated financial statements or disclosure in the notes thereto, other than as disclosed in the accompanying notes.

( us-gaap:BusinessDescriptionAndBasisOfPresentationTextBlock )  
(End Disclosure - Management's Representation)
 
Disclosure - Organization and Summary of Significant Accounting Policies
Disclosure - Organization and Summary of Significant Accounting Policies (USD $) 6 Months Ended
( us-gaap:AccountingPoliciesAbstract )  
  Jun. 30, 2016
   
   
   
Organization and Summary of Significant Accounting Policies

NOTE 2 – ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Spiral Toys LLC

 

Spiral Toys LLC, (“Spiral LLC”) was formed as a limited liability company under the laws of the State of California on July 12, 2011. Spiral LLC develops entertainment products that include both physical toys as well as digital media.

 

During 2015, the Company recognized revenue from its physical toy line in two ways: The primary revenue source was royalty income from license fees, which are earned when the goods are shipped to the retailer. However, Spiral also became involved in the manufacturing of the CloudPets line, to the extent that Spiral outsourced the fabrication of the electronic components for the CloudPets units, purchased the components and then resold them to the entity that assembled the CloudPets.

 

The Company terminated its involvement in manufacturing in the fourth quarter of 2015, and realized no royalty income in the six months ended June 30, 2016. The Company did realize $8,810 in revenue from the sale of digital content to owners of the CloudPets units during the six months ended June 30, 2016. The Company earned $1,500,366 in product sales (net), license fees of $12,806 and $10,000 in product development fees during the period ended June 30, 2015.

 

Formation of Subsidiaries

 

During 2015, the Company initiated formation of two new subsidiaries.

 

Spiral Toys Ltd is a British Columbia entity formed on February 27, 2015. The purpose of Spiral Toys Ltd. is to engage in the development of the Company’s products and offerings.

 

In March 2015, the Company organized Spiral Toys Hong Kong Ltd. in Hong Kong. Spiral Toys Hong Kong Ltd. was formed to enable the Company to monitor and oversee the production of its products in China.

 

The Company’s consolidated subsidiaries and/or entities are as follows:

 

Name of consolidated subsidiary or entity   State or other jurisdiction of incorporation or organization   Date of incorporation or formation (date of acquisition if applicable)   Attributable interest
             
Spiral Toys LLC   State of California   July 11, 2011   100%
        (July 1, 2014)    
             
Spiral Toys Ltd   British Columbia   February 27, 2015   100%
             
Spiral Toys Hong Kong Ltd   Hong Kong   March 2015   100%

  

The consolidated financial statements include all accounts of the Company and its consolidated subsidiaries and/or entities as of the reporting period ending dates and for the reporting periods then ended. All inter-company balances and transactions have been eliminated.

 

Reclassification

 

Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported losses.

 

Use of Estimates and Assumptions

 

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reporting period.

 

The Company’s significant estimates and assumptions include the fair value of financial instruments; allowance for doubtful accounts; and obsolescence; and interest rate; revenue recognized or recognizable; sales returns and allowances; valuation of derivative liabilities, valuation of warrants, income tax rate, income tax provision, deferred tax assets and valuation allowance of deferred tax assets; and the assumption that the Company will continue as a going concern. Those significant accounting estimates or assumptions bear the risk of change due to the fact that there are uncertainties attached to those estimates or assumptions, and certain estimates or assumptions are difficult to measure or value.

  

Management bases its estimates on historical experience and on various assumptions that are believed to be reasonable in relation to the financial statements taken as a whole under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Management regularly evaluates the key factors and assumptions used to develop the estimates utilizing currently available information, changes in facts and circumstances, historical experience and reasonable assumptions. After such evaluations, if deemed appropriate, those estimates are adjusted accordingly. Actual results could differ from those estimates.

 

Revenue Recognition

 

Revenues from royalty income and product sales are recognized when persuasive evidence of an arrangement exists, title and risk of loss have passed to the buyer, the price is fixed or readily determinable and collection is reasonably assured, as noted in the appropriate accounting guidance.

 

Revenue from product development contracts is recognized upon the fulfillment of contractual milestones with pre-set remuneration.

 

Accounts Receivable and Allowance for Doubtful Accounts

 

Accounts receivable are recorded at the invoiced amount, net of an allowance for doubtful accounts. The Company follows paragraph 310-10-50-9 of the FASB Accounting Standards Codification (“ASC”) to estimate the allowance for doubtful accounts. The Company performs on-going credit evaluations of its customers and adjusts credit limits based upon payment history and the customers’ current credit worthiness, as determined by the review of their current credit information; and determines the allowance for doubtful accounts based on historical write-off experience, customer specific facts and economic conditions.

 

Pursuant to ASC paragraph 310-10-50-2 account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company has adopted ASC paragraph 310-10-50-6 and determines when receivables are past due or delinquent based on how recently payments have been received.

 

Outstanding account balances are reviewed individually for collectability. The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. Bad debt expense is included in general and administrative expenses, if any.

 

The Company’s allowance for doubtful accounts was $312,601 as of June 30, 2016 and $48,191 for the period ended December 31, 2015.

 

The Company does not have any off-balance-sheet credit exposure to its customers.

 

Gross Margin

 

Gross margin is equal to product sales, net of allowances less cost of goods sold. Cost of goods sold is associated with sales of our products and includes direct costs associated with the purchase of components, sub-assemblies, and finished goods, and costs associated with the packaging, preparation, and shipment of the product.

 

Sales Return Allowances.

 

The Company sells products to distributors who resell the products to end customers. Sales returns allowances are estimated based on historical return data, and recorded at the time of sale. If the quality or efficacy of our products deteriorates or market conditions otherwise change, actual returns could be significantly higher than estimated, resulting in potentially material differences in cash flows from operating activities. In the absence of substantial historical sales/return data, the Company set up a reserve for returned components. The estimate used is 0.5% of product sales and is recorded as a reduction in revenue. In future quarters, the adequacy of this reserve will be ascertained and increased/decreased accordingly based on historical data.

  

Research and Development

 

Internal research and development costs are expensed as incurred. Non-refundable third party research and development costs are expensed when the contracted work has been performed.

 

Accounting for Debt Modifications and Extinguishments

 

If a debt modification is deemed to have been accomplished with debt instruments that are substantially different, the modification is accounted for as a debt extinguishment in accordance with ASC 470-50, whereby the new debt instrument is initially recorded at fair value, and that amount is used to determine the debt extinguishment gain or loss to be recognized and the effective rate of the new instrument. If the present value of the cash flows under the terms of the new debt instrument is at least ten percent different from the present value of the remaining cash flows under the terms of the original instrument, the modification is deemed to have been accomplished with debt instruments that are substantially different. If it is determined that the present values of the original and new debt instruments are not substantially different, then a new effective interest rate is determined based on the carrying amount of the original debt instrument and the revised cash flows.

 

Derivative Financial Instruments

 

The Company applies the provisions of ASC 815-10, Derivatives and Hedging (“ASC 815-10”). Derivatives within the scope of ASC 815-10 must be recorded on the balance sheet at fair value. During the six months ended June 30, 2016, the Company issued promissory notes with warrants and convertible debentures and recorded derivative liabilities related to the reset provision associated with the exercise price of the warrants and the embedded conversion feature of the convertible notes.

 

The fair value of these derivative liabilities on the grant date was $184,768 as computed using the Black Scholes option pricing model. Due to the reset provisions within the embedded conversion features and a reset provision associated with the exercise price of the warrants, the Company determined that the Black-Scholes Model was most appropriate for valuing this instrument.

 

In January 2016, the Company granted 470,000 warrants to two investors in connection with sale of a promissory note. The exercise price of the warrants has reset provisions which are accounted for as derivative instruments in accordance with relevant accounting guidance. At the date of grant, the warrants were valued at $82,530 which reasonably represented the fair value as computed using the Black-Scholes option pricing model. Due to the subsequent issuance by the Company of common shares at a price less than the exercise price of the warrants, the exercise price of the warrants as well as the number of warrants were adjusted. The exercise price of the warrants was decreased from $0.50 to $0.25 and the number of warrants was increased from 470,000 to 940,000.

 

In April 2016, the Company sold convertible debentures that contain an embedded conversion feature and were accounted for as derivative instruments in accordance with relevant accounting guidance. At the date of grant, the embedded conversion feature was valued at $102,238 which represents the fair value as computed using the Black-Scholes option pricing model.

 

The Company re-measured the fair values of its derivative liabilities as of each period end and recorded an aggregate increase of $455,589 in the fair value of the derivative liabilities as a component of other expense during the six months ended June 30, 2016. The expense included $71,426 as a result of the re-set of the exercise price of the warrants described above. The expense also included $353,309 as a result of the occurrence of an event of default under the convertible debentures, which was partially offset by a decrease in the principal amount of the convertible debentures that accrued when the Company’s registration statement was declared effective (see: Note 6 “Financing Activities” for explanation).

  

Fair Value of Financial Instruments

 

The Company follows ASC paragraph 825-10-50-10 for disclosures about fair value of its financial instruments and ASC paragraph 820-10-35-37 to measure the fair value of its financial instruments. Paragraph 820-10-35-37 establishes a framework for measuring fair value in generally accepted accounting principles (U.S. GAAP), and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below:

 

  Level 1 Valuation based on unadjusted quoted market prices in active markets for identical securities.  
       
  Level 2 Valuations based on observable inputs (other than Level 1 prices), such as quoted prices for similar assets at the measurement date; quoted prices in markets that are not active; or other inputs that are observable, either directly or indirectly.  
       
  Level 3 Valuations based on inputs that are unobservable and significant to the overall fair value measurement, and involve management judgment.  

 

Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable.

 

In applying the Black-Scholes options model, the Company used the following assumptions to value its derivative liabilities as of June 30, 2016:

 

Annual dividend yield -
Expected life (years) 0.79 - 02.60
Risk-free interest rate 0.54% — 0.65%
Expected volatility 102.92% — 127.61%

 

The warrants contain an optional cashless exercise provision. The cashless exercise provision expires once the underlying instrument’s shares are registered. 

 

The following table presents the Company’s warrants and embedded conversion features measured at fair value on a recurring basis as of June 30, 2016:

 

    Carrying Value at  
    June 30,     June 30,  
    2016     2015  
Derivative liabilities:                
Warrants     49,703       -  
Embedded conversion features - notes   $ 590,654     $ -  
Total derivative liability   $ 640,357     $ -  

   

The following table shows the classification of the Company’s liabilities at June 30, 2016 that are subject to fair value measurement and the roll-forward of these liabilities from December 31, 2015:

 

Description   June 30, 2016  
       
Embedded Conversion Features:        
Balance at December 31, 2015   $ -  
Derivative liabilites added - conversion features     102,238  
Loss on change in fair value included in net loss     488,416  
Balance at June 30, 2016   $ 590,654  
         
Warrants:        
Balance at December 31, 2015   $ -  
Derivative liabilites added - warants     82,530  
Gain on change in fair value included in net loss     (32,827 )
Balance at June 30, 2016   $ 49,703  

 

The carrying amounts of the Company’s cash, accounts payable and accrued expenses approximate their estimated fair values due to the short-term maturities of those financial instruments. The Company believes the carrying amount of its promissory note, net of discount approximates its fair value based on rates and other terms currently available to the Company for similar debt instruments.

 

Cash Equivalents

 

For the purposes of the condensed statement of cash flows, the Company considers all investments with original maturities of three months or less to be cash equivalents.

 

Basic and Diluted Income (Loss) Per Share

 

Basic net loss per common share from operations is computed based on the weighted-average number of shares outstanding for the period. Diluted net loss per share from operations is computed by dividing net loss by the weighted-average shares outstanding assuming all dilutive potential common shares were issued. In periods of losses from operations, basic and diluted loss per share before operations is the same as the effect of shares issuable upon the conversion of debt and issuable upon the exercise of stock options and warrants which is anti-dilutive.

 

Basic and diluted income per share from operations are also the same, as ASC 260-10 requires the use of the denominator used in the calculation of loss per share from operations in all other calculations of earnings per share presented, despite the dilutive effect of potential common shares.

 

Based on the conversion prices in effect, the potentially dilutive effects of 940,000 warrants were not considered in the calculation of EPS as the effect would be anti-dilutive on June 30, 2016. There were no warrants outstanding as of June 30, 2015.

 

Functional and Reporting Currency

 

The condensed consolidated financial statements are presented in U.S. Dollars. The Company’s functional currency is the U.S. dollar. The functional currency of Spiral Toys Hong Kong, Ltd is the Hong Kong dollar and the functional currency of Spiral Toys LTD is the Canadian dollar. Assets and liabilities are translated using the exchange rate on the respective balance sheet dates. Items in the income statement and cash flow statement are translated into U.S. dollars using the average rates of exchange for the periods involved. The resulting translation adjustments are recorded as a separate component of other comprehensive income/(loss) within stockholders’ equity.

 

The functional currency of foreign entities is generally the local currency unless the primary economic environment requires the use of another currency. Gains or losses arising from the translation or settlement of foreign-currency-denominated monetary assets and liabilities into the functional currency are recognized in the income in the period in which they arise. However, currency differences on intercompany loans that have the nature of a permanent investment are accounted for as translation differences as a separate component of other comprehensive income/(loss) within stockholders’ equity.

 

Deferred Revenue

 

In April 2016, the Company launched a crowdfunding campaign to launch the Wiggy product. The Company received $8,211 in pre-sales for product to be delivered later in the year.

 

The Company deferred recognition of these sales until the product is manufactured and delivered. The crowdfunding campaign has concluded as the original timeframe of the program was from April to May 2015.

 

Risks and Uncertainties

 

Cash

 

The Company maintains cash balances at financial institutions that are insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000.

 

Customers

 

As of June 30, 2016, amounts due from one customer, Animal Magic Asia, Limited represents approximately 86% of accounts receivable. 

 

Recent Accounting Pronouncements

 
In February 2016, the FASB issued ASU 2016-02, “Leases (Topic 842).” ASU 2016-02 was issued to increase transparency and comparability among entities by recognizing lease assets and lease liabilities on the balance sheet and disclosing key information about lease arrangements. ASU 2016-02 is effective for public companies for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2018. The Company is currently evaluating the impact of adopting ASU 2016-02 on the Company’s results of operations and financial condition.

 

In March 2016, the FASB issued an accounting standards update as part of its simplification initiative. The new standard will modify several aspects of the accounting and reporting for employee share-based payments and related tax accounting impacts, including the presentation in the statements of operations and cash flows of certain tax benefits or deficiencies and employee tax withholdings, as well as the accounting for award forfeitures over the vesting period. Other provisions of the new standard relate to nonpublic entities and eliminate guidance that had not become effective. The new standard is effective for fiscal years beginning after December 15, 2016 and interim periods within those fiscal years. Early adoption is permitted. The Company is currently evaluating the impact the adoption of this new standard will have on its condensed consolidated financial statements.

 

Litigation

 

We account for litigation losses in accordance with U.S. GAAP, loss contingency provisions are recorded for probable losses at management’s best estimate of a loss, or when a best estimate cannot be made, a minimum loss contingency amount is recorded. These estimates are often initially developed substantially earlier than when the ultimate loss is known, and the estimates are refined each accounting period, as additional information is known. Accordingly, we are often initially unable to develop a best estimate of loss; therefore, the minimum amount, which could be zero, is recorded. As information becomes known, either the minimum loss amount is increased or a best estimate can be made, resulting in additional loss provisions. Occasionally, a best estimate amount is changed to a lower amount when events result in an expectation of a more favorable outcome than previously expected. Due to the nature of current litigation matters, the factors that could lead to changes in loss reserves might change quickly and the range of actual losses could be significant, which could materially impact our consolidated results of operations and comprehensive loss and cash flows from operating activities.

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(End Disclosure - Organization and Summary of Significant Accounting Policies)
 
Disclosure - Going Concern and Management Plans
Disclosure - Going Concern and Management Plans (USD $) 6 Months Ended
( us-gaap:OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract )  
  Jun. 30, 2016
   
   
   
Going Concern and Management Plans

NOTE 3 – GOING CONCERN AND MANAGEMENT PLANS

 

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates continuity of operations, realization of assets, and liquidation of liabilities in the normal course of business.

 

The Company incurred losses from operations of $2,047,715 for the six months ended June 30, 2016 and $2,361,953 for the year ended December 31, 2015, and had an accumulated deficit of $9,351,056 at June 30, 2016. In addition, the Company used cash in operating activities of $1,017,809 for the six months ended June 30, 2016. These factors raise substantial doubt about the Company’s ability to continue as a going concern.

 

While the Company is attempting to establish an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern, the Company’s cash position may not be adequate to support the Company’s daily operations. Management intends to raise additional funds by seeking equity and/or debt financing; however there can be no assurances that it will be successful in those efforts. The ability of the Company to continue as a going concern is dependent upon the Company’s ability to obtain financing, further implement its business plan, and generate revenues.

 

There are significant risks and uncertainties which could negatively affect the Company’s operations. These are principally related to (i) the absence of a distribution network for the Company’s products, (ii) the absence of any significant commitments or firm orders for the Company’s products, and, (iii) the existence of events of default under the Company’s outstanding debt obligations, which could trigger penalties. The Company’s limited sales to date for the Wiggytm product make it impossible to identify any trends in the Company’s business prospects. Furthermore, if our current indebtedness is not restructured or converted into equity, which is at the debt holder’s discretion, our current operations do not generate sufficient cash to pay interest and principal on these obligations when they become due. Accordingly, there can be no assurance that we will be able to pay these or other obligations which we may incur in the future. In the event we are unable to restructure or convert into equity the balance of our outstanding indebtedness, the holders may obtain judgments against us and seek to enforce such judgments against our assets, in which event we will be required to cease our business activities and the equity of our stockholders will be effectively wiped out.

 

The Company’s only sources of additional funds to meet continuing operating expenses, fund additional development and fund additional working capital are through the sale of securities and/or debt instruments. We are actively seeking additional debt or equity financing, but no assurances can be given that such financing will be obtained or what the terms thereof will be. The Company may need to discontinue a portion or all of our operations if the Company is unsuccessful in generating positive cash flow or financing for the Company’s operations through the issuance of securities.

 

The condensed consolidated financial statements do not include any adjustments related to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

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(End Disclosure - Going Concern and Management Plans)
 
Disclosure - Commitments and Contingencies
Disclosure - Commitments and Contingencies (USD $) 6 Months Ended
( us-gaap:CommitmentsAndContingenciesDisclosureAbstract )  
  Jun. 30, 2016
   
   
   
Commitments and Contingencies

NOTE 4 — COMMITMENTS AND CONTINGENCIES

 

Indemnities and Guarantees

 

The Company has executed certain contractual indemnities and guarantees, under which it may be required to make payments to indemnified party. The Company has agreed to indemnify its directors, officers, employees and agents to the maximum extent permitted under the laws of the State of Nevada.

 

Litigation

 

On September 30, 2015, Shana Lee McCart-Pollak d/b/a LOL Buddies Enterprises, filed a complaint against On Demand Direct Response, LLC and On Demand Direct Response III, LLC, As Seen on TV, Inc., Spiral Toys LLC, Mark Meyers, Dragon-I Toys LLC, Jay at Play Int’l, Digital Target Marketing, Hutton Miller and Echo Factory in the United States District Court for the District of Nevada alleging conversion and that the CloudPets technology infringed upon Ms. Pollak’s inventions “Lots of Love Buddies”. Ms. Pollak’s action seeks unspecified damages. The Company believes these claims have no merit.

   

On February 24, 2016, we filed in the United States District Court, District of Nevada a motion to dismiss third-party defendants Spiral Toys LLC and Mark Meyers from the third party compliant filed by Shana Lee McCart-Pollak. In the event that the Court does not dismiss the Third Party complaint, the Third Party defendants requests the Court order Shana Lee McCart-Pollack file a more definite statement relating to any claim not dismissed.

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(End Disclosure - Commitments and Contingencies)
 
Disclosure - Stockholders' (Deficit) Equity
Disclosure - Stockholders' (Deficit) Equity (USD $) 6 Months Ended
( us-gaap:EquityAbstract )  
  Jun. 30, 2016
   
   
   
Stockholders' (Deficit) Equity

NOTE 5 - STOCKHOLDERS’ (DEFICIT) EQUITY

 

Shares Authorized

 

The total number of shares of all classes of stock which the Company is authorized to issue is One Hundred Fifty Million (150,000,000) shares of which One Million (1,000,000) shares are preferred stock, par value $0.001 per share, and One Hundred Forty Nine Million (149,000,000) shares are common stock, par value $0.001 per share. 

 

Common Stock Issued for Services

 

The Company entered into agreements with vendors providing legal services, investment banking services, public relations services and marketing services, which received all or a portion of their remuneration in common stock equity. The Company records the appropriate expense as the shares are earned over the terms of their underlying agreements. As of June 30, 2016, all shares issued for these services were vested. In accordance with ASC 505-50, the shares issued are periodically valued, as earned, through the vesting period.

 

On January 8, 2016, the Company issued 85,000 shares of common stock valued at $24,650 in exchange for services.

 

On January 8, 2016, the Company issued 130,000 shares of common stock to three persons under the Company’s Amended and Restated 2015 Equity Incentive Plan (“Performance Plan”). During the three months ended June 30, 2016, the Company recorded $37,700 as legal and professional fees related to shares issued to those professionals.

 

On April 19, 2016, the Company issued 286,000 shares of common stock valued at $72,500 in exchange for services.

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(End Disclosure - Stockholders' (Deficit) Equity)
 
Disclosure - Financing Activities
Disclosure - Financing Activities (USD $) 6 Months Ended
( ReceivablesAbstract )  
  Jun. 30, 2016
   
   
   
Financing Activities

NOTE 6 - FINANCING ACTIVITIES

 

8% Convertible Notes and Warrants

 

On January 22, 2016, the “Company entered into a Securities Purchase Agreement (“Purchase Agreement”) with two accredited investors pursuant to which the Company issued and sold for an aggregate purchase price of $200,000 securities consisting of (a) original issue discount convertible promissory notes for an aggregate principal amount of $216,000 (collectively, the “Notes”) and (b) warrants (collectively, the “Warrants”) to purchase up to 470,000 shares (the “Warrant Shares”) of the Company’s common stock at an exercise price of $0.50 per share. The Notes were subject to a one-time interest charge of 8%, and the principal amount underlying each Note and the interest accrued thereon is due and payable on September 22, 2016. On August 1, 2016, the Company and each investor signed Addendum #1 to the Notes, providing each investor the right to convert the outstanding balance of the Note into shares of the Company’s Common Stock (“Conversion Shares”) at a conversion price equal to 65% of the lowest sale price occurring during the fifteen (15) trading days immediately preceding the applicable conversion date subject to a minimum conversion price of $0.01 per share. The Addenda also provide that as long as no event of default has occurred, each Note Holder’s sale of Conversion Shares shall be limited to the greater of (a) 20% of the aggregate trading volume in the week of the sale or (b) $2,500 per day.

  

The Notes provide that upon the occurrence of any event of default that has not been cured within ten business days following receipt of notice of the event of default from the Holder, the unpaid principal amount together with all unpaid interest shall immediately increase to 130% of the outstanding balance immediately prior to the occurrence of the event of default and a daily penalty of $1,000 shall accrue from the date of the occurrence of such event of default until the event of default is remedied. The default effect shall automatically apply upon the occurrence of an event of default without the need for any party to give any notice or take any other action.

 

As of the date of this filing, we have not received notice from any Note holders declaring a default which has not been cured.

 

The exercise price of the Warrants is subject to adjustment in the case of stock splits, stock dividends, anti-dilution, combinations of shares and similar recapitalization transactions. Under the terms of the warrants, if the Company, at any time while this Warrant is outstanding, shall sell or grant any option to purchase, or sell or grant any right to re-price, or otherwise dispose of or issue (or announce any offer, sale, grant or any option to purchase or other disposition) any Common Stock or Common Stock Equivalents entitling any Person to acquire shares of Common Stock, at an effective price per share less than the then Exercise Price in any financing greater than $25,000, except certain specified financings, then the Exercise Price shall be reduced and the number of Warrant Shares issuable shall be increased such that the Aggregate Exercise Price Payable, after taking into account the decrease in the Exercise Price, shall be equal to the Aggregate Exercise Price Prior to such adjustment. The Company issued 400,000 common shares during the quarter ended June 30, 2016 at a price of $0.25 per share. As such, due to the anti-dilution clause, the number of warrants increased from 470,000 to 940,000 and the exercise price was adjusted to $0.25 per share.

 

Sale of Common Stock

 

During the six months ended June 30, 2016, the Company sold 400,000 shares of common stock to an accredited investor for $100,000 in cash.

 

10% Convertible Debentures

 

On April 11, 2016 the Company entered into a Securities Purchase Agreement and a Registration Rights Agreement with two accredited institutional investors. The Securities Purchase Agreement provides for the sale by the Company of 10% Original Issue Discount Senior Convertible Debentures Due April 12, 2017 (the “Debentures”) at two closings. The initial closing occurred on April 12, 2016, at which time the Company sold Debentures in the aggregate principal amount of $756,250 for an aggregate purchase price of $625,000. The aggregate principal amount of the Debentures sold on April 12, 2016 was reduced to $675,800 when the Company’s registration statement for resale of the shares underlying the Debentures (the “Registration Statement”) was declared effective by the Securities and Exchange Commission (“SEC”) on June 29, 2016.

 

The Securities Purchase Agreement provides that the second closing would occur within five trading days after the SEC declared the Registration Statement effective, at which closing the Company was to sell to the investors Debentures in the aggregate principal amount of $594,000 for a purchase price of $550,000. However, the investors notified the Company that they would not complete the second closing due to the existence of an event of default under Section 8(a)(xiv) of the Debentures, which defines the occurrence of stock prices below certain stated minimums as an event of default. Negotiations ensued; however on August 1, 2016 the Company’s Board of Directors determined that the provisions of the Securities Purchase Agreement relating to a second closing had been terminated.

 

Each Debenture matures one year from its date of issuance. The Debentures bear interest at 10% per annum, which is payable in common stock or in cash, subject to a make-whole provision if a Debenture is converted or redeemed prior to maturity. The holder may convert the principal amount of a Debenture into shares of the Company’s common stock at a price equal to 70% of the lowest volume weighted average price (“VWAP”) during the 15 trading days prior to conversion.

 

Once each month, commencing on September 11, 2016, the Company is required to pay one-eighth of the principal amount of the Debenture plus the interest and make-whole with respect to that one-eighth in cash.

 

Subject to customary equity conditions, the Company may redeem all or part of the principal amount of the Debentures by paying 110% of the principal amount redeemed plus the accrued interest and the make-whole with respect to the redeemed principal amount.

  

If any event of default occurs and is declared, the mandatory default amount is due. Mandatory Default Amount” means the sum of (a) the greater of (i) the outstanding principal amount of this Debenture, plus all accrued and unpaid interest hereon, divided by the Conversion Price on the date the Mandatory Default Amount is either (A) demanded (if demand or notice is required to create an Event of Default) or otherwise due or (B) paid in full, whichever has a lower Conversion Price, multiplied by the VWAP on the date the Mandatory Default Amount is either (x) demanded or otherwise due or (y) paid in full, whichever has a higher VWAP, or (ii) 145% of the outstanding principal amount of this Debenture, plus 100% of accrued and unpaid interest thereon, (b) all other amounts, costs, expenses and liquidated damages due in respect of the Debenture and (c) the applicable Make-Whole

 

In the event the Company receives a notice of default, the principal amount of the Debenture and accrued interest would be increase by 145%.

 

As of the date of this filing, we have not received notice from any Debenture holders declaring a default.

 

In connection with the offer and sale of debentures to the purchasers in the offering, our exclusive placement agent received aggregate cash sales commissions of $50,000 for services in connection with the initial closing. In addition, in the initial closing we issued 46,296 of common shares to our exclusive placement agent.

 

The Company incurred debt issuance costs of $94,219 and debt discounts and original issue discounts of $152,923 in association with the initial closing. Debt issuance costs, debt discount and original issue discounts are included in debt discount in the condensed consolidated balance sheet at June 30, 2016. Debt issuance costs, original issue discounts and debt discount are being amortized over the life of the debt using the effective interest method.

 

Activity in connection with the Company’s debt for the six months ended June 30, 2016 is as follows:

 

    8% interest
notes issued January 22, 2016
    10% Convetable note issued
April 12, 2016
    Total  
                         
Carrying value before discount at December 31, 2015     -       -       -  
Face Value of debt issued as of June 30, 2016, Including interest     216,000       -       216,000  
Discount attributable to January 22, 2016 Notes     (98,530 )             (98,530 )
Amortization expense     27,863               27,863  
Carrying value at March 31, 2016     145,333       -       145,333  
Face amount of debt issued on April 12, 2016     -       675,685       675,685  
Discount attributable to April 12, 2016 Notes     -       (247,142 )     (247,142 )
Amortization expense     36,747       53,503       90,250  
Net Carrying Value at June 30, 2016     182,080       482,046       664,126  

  

Warrants

 

A summary of activity with respect to warrants outstanding follows:

 

    Six months ended  
    June 30, 2016  
    Warrants     Weighted
Average Exercise
Price
 
             
Outstanding and exercisable, January 1, 2016     -       -  
Granted     940,000       0.39  
Exercised     -       -  
Outstanding and exercisable, June 30, 2016     940,000       0.39  

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(End Disclosure - Financing Activities)
 
Disclosure - Subsequent Events
Disclosure - Subsequent Events (USD $) 6 Months Ended
( us-gaap:SubsequentEventsAbstract )  
  Jun. 30, 2016
   
   
   
Subsequent Events

NOTE 7 - SUBSEQUENT EVENTS

 

On August 2, 2016 the Company sold to an accredited institutional investor a 12% Convertible Promissory Note in the principal amount of $70,000 (the “12% Note”). The Company received net proceeds of $62,400 from the sale. The 12% Note matures on May 1, 2017 together with interest at a rate of 12% per annum compounding quarterly. The Company may prepay the Note in full on or before January 27, 2017 (the “Prepayment Date”): if prepaid on or before October 29, 2016, there will be a 30% prepayment premium due; if prepaid on or before November 28, 2016, the prepayment premium will be 35%; otherwise the prepayment penalty will be 40%. The holder may convert the principal and interest on the 12% Note into the Company’s common stock at a conversion price of $0.07 per share. After the Prepayment Date, the holder may convert the principal and interest at a conversion price equal to 60% of the lowest trading price of the common stock during the twenty trading days preceding conversion.

 

On July 20, 2016, the Company issued 1,000,000 shares of common stock initially valued at $250,000 in exchange for services.

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(End Disclosure - Subsequent Events)
 
Disclosure - Organization and Summary of Significant Accounting Policies (Policies)
Disclosure - Organization and Summary of Significant Accounting Policies (Policies) (USD $) 6 Months Ended
( us-gaap:AccountingPoliciesAbstract )  
  Jun. 30, 2016
   
   
   
Formation of Subsidiaries

Formation of Subsidiaries

 

During 2015, the Company initiated formation of two new subsidiaries.

 

Spiral Toys Ltd is a British Columbia entity formed on February 27, 2015. The purpose of Spiral Toys Ltd. is to engage in the development of the Company’s products and offerings.

 

In March 2015, the Company organized Spiral Toys Hong Kong Ltd. in Hong Kong. Spiral Toys Hong Kong Ltd. was formed to enable the Company to monitor and oversee the production of its products in China.

 

The Company’s consolidated subsidiaries and/or entities are as follows:

 

Name of consolidated subsidiary or entity   State or other jurisdiction of incorporation or organization   Date of incorporation or formation (date of acquisition if applicable)   Attributable interest
             
Spiral Toys LLC   State of California   July 11, 2011   100%
        (July 1, 2014)    
             
Spiral Toys Ltd   British Columbia   February 27, 2015   100%
             
Spiral Toys Hong Kong Ltd   Hong Kong   March 2015   100%

  

The consolidated financial statements include all accounts of the Company and its consolidated subsidiaries and/or entities as of the reporting period ending dates and for the reporting periods then ended. All inter-company balances and transactions have been eliminated.

( us-gaap:BusinessCombinationsPolicy )  
Reclassification

Reclassification

 

Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported losses.

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Use of Estimates and Assumptions

Use of Estimates and Assumptions

 

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reporting period.

 

The Company’s significant estimates and assumptions include the fair value of financial instruments; allowance for doubtful accounts; and obsolescence; and interest rate; revenue recognized or recognizable; sales returns and allowances; valuation of derivative liabilities, valuation of warrants, income tax rate, income tax provision, deferred tax assets and valuation allowance of deferred tax assets; and the assumption that the Company will continue as a going concern. Those significant accounting estimates or assumptions bear the risk of change due to the fact that there are uncertainties attached to those estimates or assumptions, and certain estimates or assumptions are difficult to measure or value.

  

Management bases its estimates on historical experience and on various assumptions that are believed to be reasonable in relation to the financial statements taken as a whole under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Management regularly evaluates the key factors and assumptions used to develop the estimates utilizing currently available information, changes in facts and circumstances, historical experience and reasonable assumptions. After such evaluations, if deemed appropriate, those estimates are adjusted accordingly. Actual results could differ from those estimates.

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Revenue Recognition

Revenue Recognition

 

Revenues from royalty income and product sales are recognized when persuasive evidence of an arrangement exists, title and risk of loss have passed to the buyer, the price is fixed or readily determinable and collection is reasonably assured, as noted in the appropriate accounting guidance.

 

Revenue from product development contracts is recognized upon the fulfillment of contractual milestones with pre-set remuneration.

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Accounts Receivable and Allowance for Doubtful Accounts

Accounts Receivable and Allowance for Doubtful Accounts

 

Accounts receivable are recorded at the invoiced amount, net of an allowance for doubtful accounts. The Company follows paragraph 310-10-50-9 of the FASB Accounting Standards Codification (“ASC”) to estimate the allowance for doubtful accounts. The Company performs on-going credit evaluations of its customers and adjusts credit limits based upon payment history and the customers’ current credit worthiness, as determined by the review of their current credit information; and determines the allowance for doubtful accounts based on historical write-off experience, customer specific facts and economic conditions.

 

Pursuant to ASC paragraph 310-10-50-2 account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company has adopted ASC paragraph 310-10-50-6 and determines when receivables are past due or delinquent based on how recently payments have been received.

 

Outstanding account balances are reviewed individually for collectability. The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. Bad debt expense is included in general and administrative expenses, if any.

 

The Company’s allowance for doubtful accounts was $312,601 as of June 30, 2016 and $48,191 for the period ended December 31, 2015.

 

The Company does not have any off-balance-sheet credit exposure to its customers.

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Gross Margin

Gross Margin

 

Gross margin is equal to product sales, net of allowances less cost of goods sold. Cost of goods sold is associated with sales of our products and includes direct costs associated with the purchase of components, sub-assemblies, and finished goods, and costs associated with the packaging, preparation, and shipment of the product.

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Sales Return Allowances

Sales Return Allowances.

 

The Company sells products to distributors who resell the products to end customers. Sales returns allowances are estimated based on historical return data, and recorded at the time of sale. If the quality or efficacy of our products deteriorates or market conditions otherwise change, actual returns could be significantly higher than estimated, resulting in potentially material differences in cash flows from operating activities. In the absence of substantial historical sales/return data, the Company set up a reserve for returned components. The estimate used is 0.5% of product sales and is recorded as a reduction in revenue. In future quarters, the adequacy of this reserve will be ascertained and increased/decreased accordingly based on historical data.

( us-gaap:CostOfSalesVendorAllowancesPolicy )  
Research and Development

Research and Development

 

Internal research and development costs are expensed as incurred. Non-refundable third party research and development costs are expensed when the contracted work has been performed.

( us-gaap:ResearchAndDevelopmentExpensePolicy )  
Accounting for Debt Modifications and Extinguishments

Accounting for Debt Modifications and Extinguishments

 

If a debt modification is deemed to have been accomplished with debt instruments that are substantially different, the modification is accounted for as a debt extinguishment in accordance with ASC 470-50, whereby the new debt instrument is initially recorded at fair value, and that amount is used to determine the debt extinguishment gain or loss to be recognized and the effective rate of the new instrument. If the present value of the cash flows under the terms of the new debt instrument is at least ten percent different from the present value of the remaining cash flows under the terms of the original instrument, the modification is deemed to have been accomplished with debt instruments that are substantially different. If it is determined that the present values of the original and new debt instruments are not substantially different, then a new effective interest rate is determined based on the carrying amount of the original debt instrument and the revised cash flows.

( us-gaap:DebtPolicyTextBlock )  
Derivative Financial Instruments

Derivative Financial Instruments

 

The Company applies the provisions of ASC 815-10, Derivatives and Hedging (“ASC 815-10”). Derivatives within the scope of ASC 815-10 must be recorded on the balance sheet at fair value. During the six months ended June 30, 2016, the Company issued promissory notes with warrants and convertible debentures and recorded derivative liabilities related to the reset provision associated with the exercise price of the warrants and the embedded conversion feature of the convertible notes.

 

The fair value of these derivative liabilities on the grant date was $184,768 as computed using the Black Scholes option pricing model. Due to the reset provisions within the embedded conversion features and a reset provision associated with the exercise price of the warrants, the Company determined that the Black-Scholes Model was most appropriate for valuing this instrument.

 

In January 2016, the Company granted 470,000 warrants to two investors in connection with sale of a promissory note. The exercise price of the warrants has reset provisions which are accounted for as derivative instruments in accordance with relevant accounting guidance. At the date of grant, the warrants were valued at $82,530 which reasonably represented the fair value as computed using the Black-Scholes option pricing model. Due to the subsequent issuance by the Company of common shares at a price less than the exercise price of the warrants, the exercise price of the warrants as well as the number of warrants were adjusted. The exercise price of the warrants was decreased from $0.50 to $0.25 and the number of warrants was increased from 470,000 to 940,000.

 

In April 2016, the Company sold convertible debentures that contain an embedded conversion feature and were accounted for as derivative instruments in accordance with relevant accounting guidance. At the date of grant, the embedded conversion feature was valued at $102,238 which represents the fair value as computed using the Black-Scholes option pricing model.

 

The Company re-measured the fair values of its derivative liabilities as of each period end and recorded an aggregate increase of $455,589 in the fair value of the derivative liabilities as a component of other expense during the six months ended June 30, 2016. The expense included $71,426 as a result of the re-set of the exercise price of the warrants described above. The expense also included $353,309 as a result of the occurrence of an event of default under the convertible debentures, which was partially offset by a decrease in the principal amount of the convertible debentures that accrued when the Company’s registration statement was declared effective (see: Note 6 “Financing Activities” for explanation).

( us-gaap:DerivativesReportingOfDerivativeActivity )  
Fair Value of Financial Instruments

Fair Value of Financial Instruments

 

The Company follows ASC paragraph 825-10-50-10 for disclosures about fair value of its financial instruments and ASC paragraph 820-10-35-37 to measure the fair value of its financial instruments. Paragraph 820-10-35-37 establishes a framework for measuring fair value in generally accepted accounting principles (U.S. GAAP), and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below:

 

  Level 1 Valuation based on unadjusted quoted market prices in active markets for identical securities.  
       
  Level 2 Valuations based on observable inputs (other than Level 1 prices), such as quoted prices for similar assets at the measurement date; quoted prices in markets that are not active; or other inputs that are observable, either directly or indirectly.  
       
  Level 3 Valuations based on inputs that are unobservable and significant to the overall fair value measurement, and involve management judgment.  

 

Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable.

 

In applying the Black-Scholes options model, the Company used the following assumptions to value its derivative liabilities as of June 30, 2016:

 

Annual dividend yield -
Expected life (years) 0.79 - 02.60
Risk-free interest rate 0.54% — 0.65%
Expected volatility 102.92% — 127.61%

 

The warrants contain an optional cashless exercise provision. The cashless exercise provision expires once the underlying instrument’s shares are registered. 

 

The following table presents the Company’s warrants and embedded conversion features measured at fair value on a recurring basis as of June 30, 2016:

 

    Carrying Value at  
    June 30,     June 30,  
    2016     2015  
Derivative liabilities:                
Warrants     49,703       -  
Embedded conversion features - notes   $ 590,654     $ -  
Total derivative liability   $ 640,357     $ -  

   

The following table shows the classification of the Company’s liabilities at June 30, 2016 that are subject to fair value measurement and the roll-forward of these liabilities from December 31, 2015:

 

Description   June 30, 2016  
       
Embedded Conversion Features:        
Balance at December 31, 2015   $ -  
Derivative liabilites added - conversion features     102,238  
Loss on change in fair value included in net loss     488,416  
Balance at June 30, 2016   $ 590,654  
         
Warrants:        
Balance at December 31, 2015   $ -  
Derivative liabilites added - warants     82,530  
Gain on change in fair value included in net loss     (32,827 )
Balance at June 30, 2016   $ 49,703  

 

The carrying amounts of the Company’s cash, accounts payable and accrued expenses approximate their estimated fair values due to the short-term maturities of those financial instruments. The Company believes the carrying amount of its promissory note, net of discount approximates its fair value based on rates and other terms currently available to the Company for similar debt instruments.

( us-gaap:FairValueOfFinancialInstrumentsPolicy )  
Cash Equivalents

Cash Equivalents

 

For the purposes of the condensed statement of cash flows, the Company considers all investments with original maturities of three months or less to be cash equivalents.

( us-gaap:CashAndCashEquivalentsPolicyTextBlock )  
Basic and Diluted Income (Loss) Per Share

Basic and Diluted Income (Loss) Per Share

 

Basic net loss per common share from operations is computed based on the weighted-average number of shares outstanding for the period. Diluted net loss per share from operations is computed by dividing net loss by the weighted-average shares outstanding assuming all dilutive potential common shares were issued. In periods of losses from operations, basic and diluted loss per share before operations is the same as the effect of shares issuable upon the conversion of debt and issuable upon the exercise of stock options and warrants which is anti-dilutive.

 

Basic and diluted income per share from operations are also the same, as ASC 260-10 requires the use of the denominator used in the calculation of loss per share from operations in all other calculations of earnings per share presented, despite the dilutive effect of potential common shares.

 

Based on the conversion prices in effect, the potentially dilutive effects of 940,000 warrants were not considered in the calculation of EPS as the effect would be anti-dilutive on June 30, 2016. There were no warrants outstanding as of June 30, 2015.

( us-gaap:EarningsPerSharePolicyTextBlock )  
Functional and Reporting Currency

Functional and Reporting Currency

 

The condensed consolidated financial statements are presented in U.S. Dollars. The Company’s functional currency is the U.S. dollar. The functional currency of Spiral Toys Hong Kong, Ltd is the Hong Kong dollar and the functional currency of Spiral Toys LTD is the Canadian dollar. Assets and liabilities are translated using the exchange rate on the respective balance sheet dates. Items in the income statement and cash flow statement are translated into U.S. dollars using the average rates of exchange for the periods involved. The resulting translation adjustments are recorded as a separate component of other comprehensive income/(loss) within stockholders’ equity.

 

The functional currency of foreign entities is generally the local currency unless the primary economic environment requires the use of another currency. Gains or losses arising from the translation or settlement of foreign-currency-denominated monetary assets and liabilities into the functional currency are recognized in the income in the period in which they arise. However, currency differences on intercompany loans that have the nature of a permanent investment are accounted for as translation differences as a separate component of other comprehensive income/(loss) within stockholders’ equity.

( us-gaap:ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock )  
Deferred Revenue

Deferred Revenue

 

In April 2016, the Company launched a crowdfunding campaign to launch the Wiggy product. The Company received $8,211 in pre-sales for product to be delivered later in the year.

 

The Company deferred recognition of these sales until the product is manufactured and delivered. The crowdfunding campaign has concluded as the original timeframe of the program was from April to May 2015.

( us-gaap:RevenueRecognitionDeferredRevenue )  
Risks and Uncertainties

Risks and Uncertainties

 

Cash

 

The Company maintains cash balances at financial institutions that are insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000.

 

Customers

 

As of June 30, 2016, amounts due from one customer, Animal Magic Asia, Limited represents approximately 86% of accounts receivable. 

( us-gaap:ConcentrationRiskCreditRisk )  
Recent Accounting Pronouncements

Recent Accounting Pronouncements

 
In February 2016, the FASB issued ASU 2016-02, “Leases (Topic 842).” ASU 2016-02 was issued to increase transparency and comparability among entities by recognizing lease assets and lease liabilities on the balance sheet and disclosing key information about lease arrangements. ASU 2016-02 is effective for public companies for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2018. The Company is currently evaluating the impact of adopting ASU 2016-02 on the Company’s results of operations and financial condition.

 

In March 2016, the FASB issued an accounting standards update as part of its simplification initiative. The new standard will modify several aspects of the accounting and reporting for employee share-based payments and related tax accounting impacts, including the presentation in the statements of operations and cash flows of certain tax benefits or deficiencies and employee tax withholdings, as well as the accounting for award forfeitures over the vesting period. Other provisions of the new standard relate to nonpublic entities and eliminate guidance that had not become effective. The new standard is effective for fiscal years beginning after December 15, 2016 and interim periods within those fiscal years. Early adoption is permitted. The Company is currently evaluating the impact the adoption of this new standard will have on its condensed consolidated financial statements.

( us-gaap:NewAccountingPronouncementsPolicyPolicyTextBlock )  
Litigation

Litigation

 

We account for litigation losses in accordance with U.S. GAAP, loss contingency provisions are recorded for probable losses at management’s best estimate of a loss, or when a best estimate cannot be made, a minimum loss contingency amount is recorded. These estimates are often initially developed substantially earlier than when the ultimate loss is known, and the estimates are refined each accounting period, as additional information is known. Accordingly, we are often initially unable to develop a best estimate of loss; therefore, the minimum amount, which could be zero, is recorded. As information becomes known, either the minimum loss amount is increased or a best estimate can be made, resulting in additional loss provisions. Occasionally, a best estimate amount is changed to a lower amount when events result in an expectation of a more favorable outcome than previously expected. Due to the nature of current litigation matters, the factors that could lead to changes in loss reserves might change quickly and the range of actual losses could be significant, which could materially impact our consolidated results of operations and comprehensive loss and cash flows from operating activities.

( custom:LitigationPolicyTextBlock [Extension] )  
(End Disclosure - Organization and Summary of Significant Accounting Policies (Policies))
 
Disclosure - Organization and Summary of Significant Accounting Policies (Tables)
Disclosure - Organization and Summary of Significant Accounting Policies (Tables) (USD $) 6 Months Ended
( us-gaap:AccountingPoliciesAbstract )  
  Jun. 30, 2016
   
   
   
Schedule of Consolidated Subsidiaries and/or Entities

The Company’s consolidated subsidiaries and/or entities are as follows:

 

Name of consolidated subsidiary or entity   State or other jurisdiction of incorporation or organization   Date of incorporation or formation (date of acquisition if applicable)   Attributable interest
             
Spiral Toys LLC   State of California   July 11, 2011   100%
        (July 1, 2014)    
             
Spiral Toys Ltd   British Columbia   February 27, 2015   100%
             
Spiral Toys Hong Kong Ltd   Hong Kong   March 2015   100%

( us-gaap:ScheduleOfVariableInterestEntitiesTextBlock )  
Schedule of Assumptions to value Derivative Liabilities

In applying the Black-Scholes options model, the Company used the following assumptions to value its derivative liabilities as of June 30, 2016:

 

Annual dividend yield -
Expected life (years) 0.79 - 02.60
Risk-free interest rate 0.54% — 0.65%
Expected volatility 102.92% — 127.61%

( us-gaap:ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock )  
Fair Value of Warrants Measured on a Recuring Basis

The following table presents the Company’s warrants and embedded conversion features measured at fair value on a recurring basis as of June 30, 2016:

 

    Carrying Value at  
    June 30,     June 30,  
    2016     2015  
Derivative liabilities:                
Warrants     49,703       -  
Embedded conversion features - notes   $ 590,654     $ -  
Total derivative liability   $ 640,357     $ -  

( us-gaap:FairValueLiabilitiesMeasuredOnRecurringBasisTextBlock )  
Fair Value Measurement and the Roll-Forward of these Liabilities

The following table shows the classification of the Company’s liabilities at June 30, 2016 that are subject to fair value measurement and the roll-forward of these liabilities from December 31, 2015:

 

Description   June 30, 2016  
       
Embedded Conversion Features:        
Balance at December 31, 2015   $ -  
Derivative liabilites added - conversion features     102,238  
Loss on change in fair value included in net loss     488,416  
Balance at June 30, 2016   $ 590,654  
         
Warrants:        
Balance at December 31, 2015   $ -  
Derivative liabilites added - warants     82,530  
Gain on change in fair value included in net loss     (32,827 )
Balance at June 30, 2016   $ 49,703  

( us-gaap:ScheduleOfDerivativeLiabilitiesAtFairValueTableTextBlock )  
(End Disclosure - Organization and Summary of Significant Accounting Policies (Tables))
 
Disclosure - Financing Activities (Tables)
Disclosure - Financing Activities (Tables) (USD $) 6 Months Ended
( DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract )  
  Jun. 30, 2016
   
   
   
Schedule of Company's Debt

Activity in connection with the Company’s debt for the six months ended June 30, 2016 is as follows:

 

    8% interest
notes issued January 22, 2016
    10% Convetable note issued
April 12, 2016
    Total  
                         
Carrying value before discount at December 31, 2015     -       -       -  
Face Value of debt issued as of June 30, 2016, Including interest     216,000       -       216,000  
Discount attributable to January 22, 2016 Notes     (98,530 )             (98,530 )
Amortization expense     27,863               27,863  
Carrying value at March 31, 2016     145,333       -       145,333  
Face amount of debt issued on April 12, 2016     -       675,685       675,685  
Discount attributable to April 12, 2016 Notes     -       (247,142 )     (247,142 )
Amortization expense     36,747       53,503       90,250  
Net Carrying Value at June 30, 2016     182,080       482,046       664,126  

( us-gaap:ScheduleOfDebtTableTextBlock )  
Schedule of Warrants Outstanding

A summary of activity with respect to warrants outstanding follows:

 

    Six months ended  
    June 30, 2016  
    Warrants     Weighted
Average Exercise
Price
 
             
Outstanding and exercisable, January 1, 2016     -       -  
Granted     940,000       0.39  
Exercised     -       -  
Outstanding and exercisable, June 30, 2016     940,000       0.39  

( us-gaap:ShareBasedCompensationPerformanceSharesAwardOutstandingActivityTableTextBlock )  
(End Disclosure - Financing Activities (Tables))
 
Disclosure - Organization and Summary of Significant Accounting Policies (Details Narrative)
Disclosure - Organization and Summary of Significant Accounting Policies (Details Narrative) (USD $) 6 Months Ended   6 Months Ended   6 Months Ended 1 Month Ended 6 Months Ended  
( us-gaap:AccountingPoliciesAbstract )                
  Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2015 Jun. 30, 2016 Jun. 30, 2016 Dec. 31, 2015 Jun. 30, 2016 Jan. 31, 2016 Jun. 30, 2016 Jun. 30, 2016
( us-gaap:StatementBusinessSegmentsAxis )                    
  CloudPets [Member]       Convertible Debentures [Member]   Product Sales [Member] Two Investors [Member] Warrant [Member] Warrant [Member]
Minimum [Member]
( us-gaap:SegmentDomain )                    
Product development consulting 8,810 10,000              
( us-gaap:SalesRevenueServicesNet )                    
Product sales, net     1,500,366              
( us-gaap:SalesRevenueGoodsNet )                    
License fee     12,806              
( us-gaap:LicenseCosts )                    
Expenses   71,426     353,309          
( us-gaap:InterestExpense )                    
Allowance for doubtful accounts       312,601   48,191        
( us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent )                    
Percentage of reduction in revenue of product sales             0.005      
( custom:PercentageOfReductionInRevenue [Extension] )                    
Number of warrants granted in onnection with sale of promissory note               470,000    
( us-gaap:DebtConversionConvertedInstrumentWarrantsOrOptionsIssued1 )                    
Fair value of warrants   184,768             82,530  
( us-gaap:FairValueAdjustmentOfWarrants )                    
Warrant exercise price                   0.50
( us-gaap:ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1 )                    
Embedded conversion feature value   (21,000)              
( us-gaap:DebtInstrumentConvertibleBeneficialConversionFeature )                    
Increase in fair value of derivative liabilities                  
( us-gaap:IncreaseDecreaseInDerivativeLiabilities )                    
Anti-dilutive securities   940,000                
( us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount )                    
Proceeds for pre sale product                    
( custom:ProceedsForPreSaleProduct [Extension] )                    
Cash balances insured by Federal Deposit Insurance Corporation       250,000            
( us-gaap:CashFDICInsuredAmount )                    
Convcentration of risk percentage                    
( us-gaap:ConcentrationRiskPercentage1 )                    
 
Table continued from above
 
Disclosure - Organization and Summary of Significant Accounting Policies (Details Narrative) (USD $)   6 Months Ended 1 Month Ended 6 Months Ended
( us-gaap:AccountingPoliciesAbstract )        
  Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016 Apr. 30, 2016 Jun. 30, 2016
( us-gaap:StatementBusinessSegmentsAxis )          
  Warrant [Member]
Maximum [Member]
Warrant [Member]
Minimum [Member]
Warrant [Member]
Maximum [Member]
  Accounts Receivable [Member]
Animal Magic Asia, Limited [Member]
( us-gaap:SegmentDomain )          
Product development consulting          
( us-gaap:SalesRevenueServicesNet )          
Product sales, net          
( us-gaap:SalesRevenueGoodsNet )          
License fee          
( us-gaap:LicenseCosts )          
Expenses          
( us-gaap:InterestExpense )          
Allowance for doubtful accounts          
( us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent )          
Percentage of reduction in revenue of product sales          
( custom:PercentageOfReductionInRevenue [Extension] )          
Number of warrants granted in onnection with sale of promissory note   470,000 940,000    
( us-gaap:DebtConversionConvertedInstrumentWarrantsOrOptionsIssued1 )          
Fair value of warrants          
( us-gaap:FairValueAdjustmentOfWarrants )          
Warrant exercise price 0.25        
( us-gaap:ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1 )          
Embedded conversion feature value       102,238  
( us-gaap:DebtInstrumentConvertibleBeneficialConversionFeature )          
Increase in fair value of derivative liabilities          
( us-gaap:IncreaseDecreaseInDerivativeLiabilities )          
Anti-dilutive securities          
( us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount )          
Proceeds for pre sale product       8,211  
( custom:ProceedsForPreSaleProduct [Extension] )          
Cash balances insured by Federal Deposit Insurance Corporation          
( us-gaap:CashFDICInsuredAmount )          
Convcentration of risk percentage         0.86
( us-gaap:ConcentrationRiskPercentage1 )          
(End Disclosure - Organization and Summary of Significant Accounting Policies (Details Narrative))
 
Disclosure - Organization and Summary of Significant Accounting Policies - Schedule of Consolidated Subsidiaries and/or Entities (Details)
Disclosure - Organization and Summary of Significant Accounting Policies - Schedule of Consolidated Subsidiaries and/or Entities (Details) (USD $) 6 Months Ended   6 Months Ended   6 Months Ended  
( us-gaap:AccountingPoliciesAbstract )            
  Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016
( dei:LegalEntityAxis )            
  Spiral Toys LLC [Member] Spiral Toys LLC [Member] Spiral Toys LTD [Member] Spiral Toys LTD [Member] Spiral Toys Hong Kong Ltd [Member] Spiral Toys Hong Kong Ltd [Member]
( dei:EntityDomain )            
             
             
Name of consolidated subsidiary or entity Spiral Toys LLC.   Spiral Toys Ltd   Spiral Toys Hong Kong Ltd  
( dei:ParentEntityLegalName )            
State or other jurisdiction of incorporation or organization State of California   British Columbia   Hong Kong  
( dei:EntityIncorporationStateCountryName )            
Date of incorporation or formation 2011-07-11   2015-02-27   2015-03-31  
( dei:EntityIncorporationDateOfIncorporation )            
Date of acquisition 2014-07-01          
( us-gaap:BusinessAcquisitionDateOfAcquisitionAgreement1 )            
Attributable interest   1.00   1.00   1.00
( us-gaap:MinorityInterestOwnershipPercentageByParent )            
(End Disclosure - Organization and Summary of Significant Accounting Policies - Schedule of Consolidated Subsidiaries and/or Entities (Details))
 
Disclosure - Organization and Summary of Significant Accounting Policies - Schedule of Assumptions to value Derivative Liabilities (Details)
Disclosure - Organization and Summary of Significant Accounting Policies - Schedule of Assumptions to value Derivative Liabilities (Details) (USD $) 6 Months Ended
( us-gaap:AccountingPoliciesAbstract )  
  Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016
( us-gaap:RangeAxis )      
    Minimum [Member] Maximum [Member]
( us-gaap:RangeMember )      
       
       
Annual dividend yield    
( us-gaap:FairValueAssumptionsExpectedDividendRate )      
Expected life (years)   P9M15D P2Y7M6D
( us-gaap:FairValueAssumptionsExpectedTerm )      
Risk-free interest rate   0.0054 0.0065
( us-gaap:FairValueAssumptionsRiskFreeInterestRate )      
Expected volatility   1.0292 1.2761
( us-gaap:FairValueAssumptionsExpectedVolatilityRate )      
(End Disclosure - Organization and Summary of Significant Accounting Policies - Schedule of Assumptions to value Derivative Liabilities (Details))
 
Disclosure - Organization and Summary of Significant Accounting Policies - Fair Value Measurement and the Roll-Forward of these Liabilities (Details)
Disclosure - Organization and Summary of Significant Accounting Policies - Fair Value Measurement and the Roll-Forward of these Liabilities (Details) (USD $)            
( us-gaap:AccountingPoliciesAbstract )            
  Jun. 30, 2016 Jun. 30, 2015 Jun. 30, 2016 Jun. 30, 2015 Jun. 30, 2016 Jun. 30, 2015
( us-gaap:FairValueByFairValueHierarchyLevelAxis )            
  Warrant [Member] Warrant [Member] Embedded Conversion Features Notes [Member] Embedded Conversion Features Notes [Member]    
( us-gaap:FairValueMeasurementsFairValueHierarchyDomain )            
             
             
Derivative liabilities 49,703 590,654 640,357
( us-gaap:DerivativeLiabilitiesCurrent )            
(End Disclosure - Organization and Summary of Significant Accounting Policies - Fair Value Measurement and the Roll-Forward of these Liabilities (Details))
 
Disclosure - Organization and Summary of Significant Accounting Policies - Fair Value of Warrants Measured on a Recuring Basis (Details)
Disclosure - Organization and Summary of Significant Accounting Policies - Fair Value of Warrants Measured on a Recuring Basis (Details) (USD $) 6 Months Ended
( us-gaap:AccountingPoliciesAbstract )  
  Jun. 30, 2016 Jun. 30, 2016
( us-gaap:FairValueByFairValueHierarchyLevelAxis )    
  Embedded Conversion Features Notes [Member] Warrant [Member]
( us-gaap:FairValueMeasurementsFairValueHierarchyDomain )    
Balance at beginning of year
( us-gaap:DerivativeLiabilitiesCurrent )    
Derivative liabilities added-warrants 102,238 82,530
( custom:FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisDerivativeLiabilitiesAddedwarrants [Extension] )    
Net change in fair value included in net loss 488,416 (32,827)
( us-gaap:FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings )    
Ending balance 590,654 49,703
( us-gaap:DerivativeLiabilitiesCurrent )    
(End Disclosure - Organization and Summary of Significant Accounting Policies - Fair Value of Warrants Measured on a Recuring Basis (Details))
 
Disclosure - Going Concern and Management Plans (Details Narrative)
Disclosure - Going Concern and Management Plans (Details Narrative) (USD $) 6 Months Ended   12 Months Ended
( us-gaap:OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract )      
  Jun. 30, 2016 Jun. 30, 2015 Jun. 30, 2016 Dec. 31, 2015
         
         
         
Net income/(loss) (2,659,586) (1,434,340)   (2,392,842)
( us-gaap:NetIncomeLoss )        
Accumulated deficit     9,351,056  
( us-gaap:RetainedEarningsAccumulatedDeficit )        
Net cash used in operating activities 1,017,809 1,204,063    
( us-gaap:NetCashProvidedByUsedInOperatingActivities )        
(End Disclosure - Going Concern and Management Plans (Details Narrative))
 
Disclosure - Stockholders' (Deficit) Equity (Details Narrative)
Disclosure - Stockholders' (Deficit) Equity (Details Narrative) (USD $)   0 Months Ended 6 Months Ended 0 Months Ended
( us-gaap:EquityAbstract )        
  Jun. 30, 2016 Jan. 8, 2016 Jun. 30, 2016 Jan. 8, 2016 Apr. 19, 2016
( us-gaap:RelatedPartyTransactionsByRelatedPartyAxis )          
        Disclosure - Financing Activities - Schedule of Company's Debt (Details) (USD $)  
( us-gaap:RelatedPartyDomain )          
           
           
Total number of shares 150,000,000        
( us-gaap:ExcessStockSharesAuthorized )          
Preferred stock, shares authorized 1,000,000        
( us-gaap:PreferredStockSharesAuthorized )          
Preferred stock, par value 0.001        
( us-gaap:PreferredStockParOrStatedValuePerShare )          
Common stock, shares authorized 149,000,000        
( us-gaap:CommonStockSharesAuthorized )          
Common stock, par value 0.001        
( us-gaap:CommonStockParOrStatedValuePerShare )          
Shares issued for services, shares   85,000     286,000
( us-gaap:StockIssuedDuringPeriodSharesIssuedForServices )          
Common stock value issued for services   24,650 7,443   72,500
( us-gaap:StockIssuedDuringPeriodValueIssuedForServices )          
Legal and professional expenses     37,700    
( us-gaap:LegalFees )          
Number of common stock shares issued under the plan       130,000  
( us-gaap:StockIssuedDuringPeriodSharesEmployeeStockPurchasePlans )          
(End Disclosure - Stockholders' (Deficit) Equity (Details Narrative))
 
Disclosure - Financing Activities (Details Narrative)
Disclosure - Financing Activities (Details Narrative) (USD $) 0 Months Ended   6 Months Ended   6 Months Ended   0 Months Ended  
( us-gaap:ReceivablesAbstract )                
  Jan. 22, 2016 Jan. 22, 2016 Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016 Apr. 11, 2016 Apr. 11, 2016 Apr. 12, 2016
( us-gaap:RelatedPartyTransactionsByRelatedPartyAxis )                    
  Two Accredited Investors [Member]
Purchase Agreement [Member]
Two Accredited Investors [Member]
Purchase Agreement [Member]
Two Accredited Investors [Member]
Purchase Agreement [Member]
Two Accredited Investors [Member]
Purchase Agreement [Member]
Two Accredited Investors [Member]
Purchase Agreement [Member]
Minimum [Member]
Two Accredited Investors [Member]
Purchase Agreement [Member]
Maximum [Member]
Accredited Investor [Member] 10% Convertible Debentures [Member] 10% Convertible Debentures [Member] 10% Convertible Debentures [Member]
( us-gaap:RelatedPartyDomain )                    
Shares issued price per share       0.25            
( us-gaap:SharesIssuedPricePerShare )                    
Sale of stock transcation during period 200,000                  
( us-gaap:SaleOfStockConsiderationReceivedOnTransaction )                    
Original issue discount convertible promissory 216,000                  
( us-gaap:DebtConversionOriginalDebtAmount1 )                    
Issuance of warrants to purchase of common stock 470,000       470,000 940,000        
( custom:IssuanceOfWarrantsToPurchaseOfCommonStock [Extension] )                    
Warrants exercise price per share   0.50                
( us-gaap:ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1 )                    
Debt instruments interest rate   0.08           0.10    
( us-gaap:DebtInstrumentInterestRateStatedPercentage )                    
Percentage of conversion price equal to lowest sale price 0.65                  
( us-gaap:DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger )                    
Debt conversion price per share   0.01                
( us-gaap:DebtInstrumentConvertibleConversionPrice1 )                    
Note principal amount increase per day 2,500                  
( us-gaap:DebtInstrumentIncreaseDecreaseForPeriodNet )                    
Conversion price descripton The Addenda also provide that as long as no event of default has occurred, each Note Holder’s sale of Conversion Shares shall be limited to the greater of (a) 20% of the aggregate trading volume in the week of the sale or (b) $2,500 per day.                  
( us-gaap:ConversionOfStockDescription )                    
Unpaid interest percentage 1.30                  
( custom:UnpaidInterestPercentage [Extension] )                    
Amount of penalty per day 1,000                  
( custom:AmountOfPenaltyPerDay [Extension] )                    
Exercise price in financing 25,000                  
( custom:ExercisePriceInFinancing [Extension] )                    
Number of shres issued during the period     400,000              
( us-gaap:StockIssuedDuringPeriodSharesNewIssues )                    
Common stock value issued for services             100,000      
( us-gaap:StockIssuedDuringPeriodValueIssuedForServices )                    
Common stock shares issued for services             400,000      
( us-gaap:StockIssuedDuringPeriodSharesIssuedForServices )                    
Debt due date                 2017-04-12  
( us-gaap:DebtInstrumentMaturityDate )                    
Aggregate principal amount of debt               756,250   675,800
( us-gaap:DebtInstrumentAnnualPrincipalPayment )                    
Aggregate purchase price                 625,000  
( custom:AggregatePurchasePrice [Extension] )                    
Debt default description                 In the event the Company receives a notice of default, the principal amount of the Debenture and accrued interest would be increase by 145%.  
( us-gaap:DebtDefaultLongtermDebtDescriptionOfNoticeOfDefault )                    
Cash sales commissions                    
( us-gaap:SalesCommissionsAndFees )                    
Debt issuance cost                    
( us-gaap:PaymentsOfDebtIssuanceCosts )                    
Debt original issue discounts                    
( us-gaap:DebtInstrumentUnamortizedDiscount )                    
 
Table continued from above
 
Disclosure - Financing Activities (Details Narrative) (USD $)   0 Months Ended 6 Months Ended   6 Months Ended
( us-gaap:ReceivablesAbstract )          
  Apr. 11, 2016 Apr. 11, 2016 Jun. 30, 2016 Jun. 30, 2016 Jun. 30, 2016
( us-gaap:RelatedPartyTransactionsByRelatedPartyAxis )          
  Investors [Member] Investors [Member] Placement Agent [Member]    
( us-gaap:RelatedPartyDomain )          
Shares issued price per share          
( us-gaap:SharesIssuedPricePerShare )          
Sale of stock transcation during period          
( us-gaap:SaleOfStockConsiderationReceivedOnTransaction )          
Original issue discount convertible promissory          
( us-gaap:DebtConversionOriginalDebtAmount1 )          
Issuance of warrants to purchase of common stock          
( custom:IssuanceOfWarrantsToPurchaseOfCommonStock [Extension] )          
Warrants exercise price per share          
( us-gaap:ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1 )          
Debt instruments interest rate          
( us-gaap:DebtInstrumentInterestRateStatedPercentage )          
Percentage of conversion price equal to lowest sale price   0.70      
( us-gaap:DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger )          
Debt conversion price per share          
( us-gaap:DebtInstrumentConvertibleConversionPrice1 )          
Note principal amount increase per day          
( us-gaap:DebtInstrumentIncreaseDecreaseForPeriodNet )          
Conversion price descripton          
( us-gaap:ConversionOfStockDescription )          
Unpaid interest percentage   1.10      
( custom:UnpaidInterestPercentage [Extension] )          
Amount of penalty per day          
( custom:AmountOfPenaltyPerDay [Extension] )          
Exercise price in financing          
( custom:ExercisePriceInFinancing [Extension] )          
Number of shres issued during the period          
( us-gaap:StockIssuedDuringPeriodSharesNewIssues )          
Common stock value issued for services         7,443
( us-gaap:StockIssuedDuringPeriodValueIssuedForServices )          
Common stock shares issued for services     46,296    
( us-gaap:StockIssuedDuringPeriodSharesIssuedForServices )          
Debt due date          
( us-gaap:DebtInstrumentMaturityDate )          
Aggregate principal amount of debt 594,000        
( us-gaap:DebtInstrumentAnnualPrincipalPayment )          
Aggregate purchase price   550,000      
( custom:AggregatePurchasePrice [Extension] )          
Debt default description          
( us-gaap:DebtDefaultLongtermDebtDescriptionOfNoticeOfDefault )          
Cash sales commissions     50,000    
( us-gaap:SalesCommissionsAndFees )          
Debt issuance cost         152,923
( us-gaap:PaymentsOfDebtIssuanceCosts )          
Debt original issue discounts       (247,142)  
( us-gaap:DebtInstrumentUnamortizedDiscount )          
(End Disclosure - Financing Activities (Details Narrative))
 
Disclosure - Financing Activities - Schedule of Company's Debt (Details)
Disclosure - Financing Activities - Schedule of Company's Debt (Details) (USD $)                  
( us-gaap:ReceivablesAbstract )                  
  Dec. 31, 2015 Mar. 31, 2016 Jun. 30, 2016 Dec. 31, 2015 Mar. 31, 2016 Jun. 30, 2016 Dec. 31, 2015 Mar. 31, 2016 Jun. 30, 2016
( us-gaap:ShortTermDebtTypeAxis )                  
  8% Interest Notes Issued January 22, 2016 [Member] 8% Interest Notes Issued January 22, 2016 [Member] 8% Interest Notes Issued January 22, 2016 [Member] 10% Convertible Note Issued April 12, 2016 [Member] 10% Convertible Note Issued April 12, 2016 [Member] 10% Convertible Note Issued April 12, 2016 [Member]      
( us-gaap:ShortTermDebtTypeDomain )                  
Face Value of debt   216,000   675,685   216,000 675,685
( us-gaap:DebtInstrumentFaceAmount )                  
Discount   (98,530)   (247,142)   (98,530) (247,142)
( us-gaap:DebtInstrumentUnamortizedDiscount )                  
Amortization expense   27,863 36,747   53,503   27,863 90,250
( custom:DebtAmortizationExpense [Extension] )                  
Carrying value of debt 145,333 182,080 482,046 145,333 664,126
( us-gaap:DebtInstrumentCarryingAmount )                  
(End Disclosure - Financing Activities - Schedule of Company's Debt (Details))
 
Disclosure - Financing Activities - Schedule of Warrants Outstanding (Details)
Disclosure - Financing Activities - Schedule of Warrants Outstanding (Details) (USD $) 6 Months Ended
( us-gaap:ReceivablesAbstract )  
  Jun. 30, 2016
   
   
   
Warrants Outstanding and exercisable Beginning
( us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber )  
Granted 940,000
( us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted )  
Exercised
( us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsExercised )  
Warrants Outstanding and exercisable Ending 940,000
( us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber )  
   
   
Weighted Average Exercise Price Outstanding and exercisable Beginning
( custom:ShareBasedCompensationArrangementByShareBasedPaymetAwardNonOptionOutstandingWeightedAverageExercisePrice [Extension] )  
Weighted Average Exercise Price Granted 0.39
( custom:ShareBasedCompensationArrangementByShareBasedPaymetAwardNonOptionGrantsInPeriodWeightedAverageExercisePrice [Extension] )  
Weighted Average Exercise Price Exercised
( custom:ShareBasedCompensationArrangementByShareBasedPaymetAwardNonOptionExercisedInPeriodWeightedAverageExercisePrice [Extension] )  
Weighted Average Exercise Price Warrants Outstanding and exercisable Ending 0.39
( custom:ShareBasedCompensationArrangementByShareBasedPaymetAwardNonOptionOutstandingAndExercisableWeightedAverageExercisePrice [Extension] )  
(End Disclosure - Financing Activities - Schedule of Warrants Outstanding (Details))
 
Disclosure - Subsequent Events (Details Narrative)
Disclosure - Subsequent Events (Details Narrative) (USD $)   0 Months Ended
( custom:SubsequentEventsDetailsNarrativeAbstract [Extension] )    
  Aug. 2, 2016 Aug. 2, 2016 Jul. 20, 2016
( us-gaap:SubsequentEventTypeAxis )      
  Subsequent Event [Member]
12% Convertible Promissory Note [Member]
Subsequent Event [Member]
12% Convertible Promissory Note [Member]
Subsequent Event [Member]
( us-gaap:SubsequentEventTypeDomain )      
Debt pimcipal amount 70,000    
( us-gaap:DebtInstrumentFaceAmount )      
Debenture percentage 0.12    
( us-gaap:DebtInstrumentInterestRateStatedPercentage )      
Proceeds form issuance of debt   62,400  
( us-gaap:ProceedsFromConvertibleDebt )      
Debt maturity date   2017-05-01  
( us-gaap:DebtInstrumentMaturityDate )      
Debt payment discription   The Company may prepay the Note in full on or before January 27, 2017 (the “Prepayment Date”): if prepaid on or before October 29, 2016, there will be a 30% prepayment premium due; if prepaid on or before November 28, 2016, the prepayment premium will be 35%; otherwise the prepayment penalty will be 40%. The holder may convert the principal and interest on the 12% Note into the Company’s common stock at a conversion price of $0.07 per share. After the Prepayment Date, the holder may convert the principal and interest at a conversion price equal to 60% of the lowest trading price of the common stock during the twenty trading days preceding conversion.  
( us-gaap:ConversionOfStockDescription )      
Debt conversion price per share 0.07    
( us-gaap:DebtInstrumentConvertibleConversionPrice1 )      
Common stock value issued for services     250,000
( us-gaap:StockIssuedDuringPeriodValueIssuedForServices )      
Common stock shares issued for services     1,000,000
( us-gaap:StockIssuedDuringPeriodSharesIssuedForServices )      
(End Disclosure - Subsequent Events (Details Narrative))
Contexts
ID Period CIK Dimensions
From2016-01-01to2016-06-30 2016-01-01 - 2016-06-30 0001520108  
AsOf2015-06-30 2015-06-30 0001520108  
AsOf2016-08-09 2016-08-09 0001520108  
AsOf2016-06-30 2016-06-30 0001520108  
AsOf2015-12-31 2015-12-31 0001520108  
From2015-01-01to2015-06-30 2015-01-01 - 2015-06-30 0001520108  
From2015-01-01to2015-12-31_us-gaap_CommonStockMember 2015-01-01 - 2015-12-31 0001520108 us-gaap:StatementEquityComponentsAxis: us-gaap:CommonStockMember
AsOf2014-12-31_us-gaap_CommonStockMember 2014-12-31 0001520108 us-gaap:StatementEquityComponentsAxis: us-gaap:CommonStockMember
AsOf2015-12-31_us-gaap_CommonStockMember 2015-12-31 0001520108 us-gaap:StatementEquityComponentsAxis: us-gaap:CommonStockMember
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AsOf2013-12-31 2013-12-31 0001520108  
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From2016-04-10to2016-04-11_custom_InvestorsMember 2016-04-10 - 2016-04-11 0001520108 us-gaap:RelatedPartyTransactionAxis:
From2016-01-01to2016-06-30_custom_PlacementAgentMember 2016-01-01 - 2016-06-30 0001520108 us-gaap:RelatedPartyTransactionAxis:
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AsOf2016-06-30_custom_EightPercentNoteIssuedOnJanuaryTwentyTwoTwoThousandSixteenMember 2016-06-30 0001520108 us-gaap:ShortTermDebtTypeAxis:
From2016-04-01to2016-06-30_custom_EightPercentNoteIssuedOnJanuaryTwentyTwoTwoThousandSixteenMember 2016-04-01 - 2016-06-30 0001520108 us-gaap:ShortTermDebtTypeAxis:
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AsOf2016-03-31_custom_TenPercentNoteIssuedAprilTowelTwoThousandSixteenMember 2016-03-31 0001520108 us-gaap:ShortTermDebtTypeAxis:
AsOf2016-06-30_custom_TenPercentNoteIssuedAprilTowelTwoThousandSixteenMember 2016-06-30 0001520108 us-gaap:ShortTermDebtTypeAxis:
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AsOf2016-08-02_custom_TwelePercentageConvertiblePromissoryNoteMember 2016-08-02 0001520108 us-gaap:SubsequentEventTypeAxis:
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us-gaap:ShortTermDebtTypeAxis:
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(End Contexts)
 
Elements
Element Data Type Period Type Balance Type Custom
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ReceivablesAbstract xbrli:stringItemType  Duration     
   
custom:AccountsPayableForDebtIssuanceCosts xbrli:monetaryItemType  Duration  Debit  Yes
  Accounts payable for debt issuance costs.  
custom:AccreditedinvestorMember nonnum:domainItemType  Duration    Yes
  Accredited Investor [Member]  
custom:AggregatePurchasePrice xbrli:monetaryItemType  Duration  Debit  Yes
  Aggregate purchase price.  
custom:AgreementAxis xbrli:stringItemType  Duration    Yes
  Agreement [Axis]  
custom:AgreementDomain nonnum:domainItemType  Duration    Yes (Auto)
     
custom:AmountOfPenaltyPerDay xbrli:monetaryItemType  Duration  Debit  Yes
  Amount of penalty per day.  
custom:AnimalMagicAsiaLimitedMember nonnum:domainItemType  Duration    Yes
  Animal Magic Asia, Limited [Member]  
custom:BoardofDirectorsMember nonnum:domainItemType  Duration    Yes
  Board of Directors [Member]  
custom:CloudPetsMember nonnum:domainItemType  Duration    Yes
  CloudPets [Member]  
custom:CommonStockIssuedForDebtIssuanceCosts xbrli:monetaryItemType  Duration  Debit  Yes
  Common stock issued for debt issuance costs.  
custom:CommonStockIssuedForNotesPayable xbrli:monetaryItemType  Duration  Debit  Yes
  Common Stock Issued For Notes Payable.  
custom:ConsultingServiceAgreementMember nonnum:domainItemType  Duration    Yes
  Consulting Service Agreement [Member]  
custom:ConvertibleDebenturesMember nonnum:domainItemType  Duration    Yes
  Convertible Debentures [Member]  
custom:ConvertibleShortTermNotesMember nonnum:domainItemType  Duration    Yes
  Convertible Short Term Notes [Member]  
custom:DebtAmortizationExpense xbrli:monetaryItemType  Instant  Debit  Yes
  Amortization expense.  
custom:DebtDiscountForNewIssuances xbrli:monetaryItemType  Duration  Debit  Yes
  Debt discount for new issuances.  
custom:DigitalSales xbrli:monetaryItemType  Duration  Credit  Yes
  Digital sales.  
custom:DistributionAgreementMember nonnum:domainItemType  Duration    Yes
  Distribution Agreement [Member]  
custom:DocumentAndEntityInformationAbstract xbrli:stringItemType  Duration    Yes (Auto)
     
custom:EchoFactoryMember nonnum:domainItemType  Duration    Yes
  Echo Factory [Member]  
custom:EightPercentNoteIssuedOnJanuaryTwentyTwoTwoThousandSixteenMember nonnum:domainItemType  Duration    Yes
  8% Interest Notes Issued January 22, 2016 [Member]  
custom:EmbeddedConversionFeaturesNotesMember nonnum:domainItemType  Duration    Yes
  Embedded Conversion Features Notes [Member]  
custom:EquityIncentivePlanMember nonnum:domainItemType  Duration    Yes
  2015 Equity Incentive Plan [Member]  
custom:ExercisePriceInFinancing xbrli:monetaryItemType  Duration  Credit  Yes
  Exercise price in financing.  
custom:FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisDerivativeLiabilitiesAddedwarrants xbrli:monetaryItemType  Duration  Debit  Yes
  Derivative liabilities added-warrants.  
custom:GordonCMcDougallMember nonnum:domainItemType  Duration    Yes
  Gordon C. McDougall [Member]  
custom:GordonMcDougallAndPeterHenricssonMember nonnum:domainItemType  Duration    Yes
  Gordon McDougall and Peter Henricsson [Member]  
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  Gross Margin [Policy Text Block]  
custom:HongKongMember nonnum:domainItemType  Duration    Yes
  Hong Kong [Member]  
custom:HubertJBlanchetteMember nonnum:domainItemType  Duration    Yes
  Hubert J. Blanchette [Member]  
custom:InvestorRelationsServicesMember nonnum:domainItemType  Duration    Yes
  Investor Relations Services [Member]  
custom:InvestorsMember nonnum:domainItemType  Duration    Yes
  Investors [Member]  
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  Issuance of warrants to purchase of common stock.  
custom:LegalServicesMember nonnum:domainItemType  Duration    Yes
  Legal Services [Member]  
custom:LexiLuuDesignsIncMember nonnum:domainItemType  Duration    Yes
  Lexi-Luu Designs, Inc [Member]  
custom:LitigationPolicyTextBlock nonnum:textBlockItemType  Duration    Yes
  Litigation [Policy Text Block]  
custom:ManagementAgreementMember nonnum:domainItemType  Duration    Yes
  Management Agreement [Member]  
custom:MarkMeyersandAssigneesMember nonnum:domainItemType  Duration    Yes
  Mark Meyers and Assignees [Member]  
custom:MarketingFirmMember nonnum:domainItemType  Duration    Yes
  Marketing Firm [Member]  
custom:MarketingServicesMember nonnum:domainItemType  Duration    Yes
  Marketing Services [Member]  
custom:NotesPayableIssuedForLegalFees xbrli:monetaryItemType  Duration  Debit  Yes
  Notes payable issued for legal fees.  
custom:NotesPayableIssuedForServices xbrli:monetaryItemType  Duration  Debit  Yes
  Represents the monetary amount of Notes payable issued for services, during the indicated time period.  
custom:NotesPayableRelatedPartiesEightMember nonnum:domainItemType  Duration    Yes
  Note Dated June 15, 2012, with Interest at 10% Per Annum, Due on June 14, 2013 [Member]  
custom:NotesPayableRelatedPartiesElevenMember nonnum:domainItemType  Duration    Yes
  Note Dated March 5, 2013, with Interest at 10% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesFifteenMember nonnum:domainItemType  Duration    Yes
  Note Dated October 9, 2013, with Interest at 10% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesFiveMember nonnum:domainItemType  Duration    Yes
  Note Dated April 18, 2012, with Interest at 10% Per Annum, Due on April 17, 2013 [Member]  
custom:NotesPayableRelatedPartiesFourMember nonnum:domainItemType  Duration    Yes
  Note Dated March 31, 2012, Non-Interest Bearing, Due on March 30, 2013 [Member]  
custom:NotesPayableRelatedPartiesFourteenMember nonnum:domainItemType  Duration    Yes
  Note Dated June 12, 2013, with Interest at 10% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesNineMember nonnum:domainItemType  Duration    Yes
  Note Dated June 15, 2012, with Interest at 10% Per Annum, Due on June 14, 2013 [Member]  
custom:NotesPayableRelatedPartiesOneMember nonnum:domainItemType  Duration    Yes
  Note Dated October 25, 2010, with Interest at 12% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesSevenMember nonnum:domainItemType  Duration    Yes
  Note Dated June 15, 2012, with Interest at 10% Per Annum, Due on June 14, 2013 [Member]  
custom:NotesPayableRelatedPartiesSeventeenMember nonnum:domainItemType  Duration    Yes
  Note dated March 25, 2014, with Interest at 10% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesSixMember nonnum:domainItemType  Duration    Yes
  Note Dated April 18, 2012, with Interest at 10% Per Annum, Due on April 17, 2013 [Member]  
custom:NotesPayableRelatedPartiesSixteenMember nonnum:domainItemType  Duration    Yes
  Note Dated December 12, 2013, with Interest at 10% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesTenMember nonnum:domainItemType  Duration    Yes
  Note Dated January 23, 2013, with Interest at 10% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesThirteenMember nonnum:domainItemType  Duration    Yes
  Note Dated June 3, 2013, With Interest at 10% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesThreeMember nonnum:domainItemType  Duration    Yes
  Note Dated February 27, 2012, Non-Interest Bearing, Due on February 26, 2013 [Member]  
custom:NotesPayableRelatedPartiesTwelveMember nonnum:domainItemType  Duration    Yes
  Note Dated March 20, 2013, with Interest at 10% Per Annum, Due on Demand [Member]  
custom:NotesPayableRelatedPartiesTwoMember nonnum:domainItemType  Duration    Yes
  Note Dated January 27, 2012, Non-Interest Bearing, Due on January 26, 2013 [Member]  
custom:OriginalIssueDiscount xbrli:monetaryItemType  Duration  Debit  Yes
  Original Issue Discount.  
custom:PercentageOfReductionInRevenue num:percentItemType  Duration    Yes
  Percentage of reduction in revenue of product sales.  
custom:PeterHenricssonMember nonnum:domainItemType  Duration    Yes
  Peter Henricsson [Member]  
custom:PlacementAgentMember nonnum:domainItemType  Duration    Yes
  Placement Agent [Member]  
custom:ProceedsForPreSaleProduct xbrli:monetaryItemType  Duration  Credit  Yes
  Proceeds for pre sale product.  
custom:ProductSalesMember nonnum:domainItemType  Duration    Yes
  Product Sales [Member]  
custom:PublicRelationsServicesMember nonnum:domainItemType  Duration    Yes
  Public Relations Services [Member]  
custom:PurchaseAgreementMember nonnum:domainItemType  Duration    Yes
  Purchase Agreement [Member]  
custom:ShareBasedCompensationArrangementByShareBasedPaymetAwardNonOptionExercisedInPeriodWeightedAverageExercisePrice num:perShareItemType  Duration    Yes
  Share based compensation arrangement by share based paymet award non option exercised in period weighted average exercise price.  
custom:ShareBasedCompensationArrangementByShareBasedPaymetAwardNonOptionGrantsInPeriodWeightedAverageExercisePrice num:perShareItemType  Duration    Yes
  Share Based Compensation Arrangement By Share Based Payment Award Non Option Grants In Period Weighted Average Exercise Price.  
custom:ShareBasedCompensationArrangementByShareBasedPaymetAwardNonOptionOutstandingAndExercisableWeightedAverageExercisePrice num:perShareItemType  Instant    Yes
  Weighted Average Exercise Price, Outstanding and exercisable at end of year.  
custom:ShareBasedCompensationArrangementByShareBasedPaymetAwardNonOptionOutstandingWeightedAverageExercisePrice num:perShareItemType  Instant    Yes
  Weighted Average Exercise Price, Outstanding at beginning of year.  
custom:SixConsultantsMember nonnum:domainItemType  Duration    Yes
  Six Consultants [Member]  
custom:SpiralLLCMember nonnum:domainItemType  Duration    Yes
  Spiral LLC [Member]  
custom:SpiralToysHongKongLtdMember nonnum:domainItemType  Duration    Yes
  Spiral Toys Hong Kong Ltd [Member]  
custom:SpiralToysLLCMember nonnum:domainItemType  Duration    Yes
  Spiral Toys LLC [Member]  
custom:SpiralToysLTDMember nonnum:domainItemType  Duration    Yes
  Spiral Toys LTD [Member]  
custom:StockPurchaseandShareExchangeAgreementMember nonnum:domainItemType  Duration    Yes
  Lexi-Luu Designs, Inc [Member]  
custom:SubsequentEventsDetailsNarrativeAbstract xbrli:stringItemType  Duration    Yes (Auto)
  greement [Axis]  
custom:TenPercentNoteIssuedAprilTowelTwoThousandSixteenMember nonnum:domainItemType  Duration    Yes
  10% Convertible Note Issued April 12, 2016 [Member]  
custom:TenPercentageConvertibleDebenturesMember nonnum:domainItemType  Duration    Yes
  10% Convertible Debentures [Member]  
custom:TeoThousandFifteenEquityIncentivePlanMember nonnum:domainItemType  Duration    Yes
  2015 Equity Incentive Plan [Member]  
custom:ThreeConsultantsMember nonnum:domainItemType  Duration    Yes
  Three Consultants [Member]  
custom:TwelePercentageConvertiblePromissoryNoteMember nonnum:domainItemType  Duration    Yes
  12% Convertible Promissory Note [Member]  
custom:TwoAccreditedInvestorsMember nonnum:domainItemType  Duration    Yes
  Two Accredited Investors [Member]  
custom:TwoConsultantsMember nonnum:domainItemType  Duration    Yes
  Two Consultants [Member]  
custom:TwoInvestorsMember nonnum:domainItemType  Duration    Yes
  Two Investors [Member]  
custom:UnpaidInterestPercentage num:percentItemType  Duration    Yes
  Unpaid interest percentage.  
custom:UptickCapitalLLCMember nonnum:domainItemType  Duration    Yes
  Uptick Capital LLC [Member]  
custom:VendorMember nonnum:domainItemType  Duration    Yes
  Vendor [Member]  
custom:VendorsMember nonnum:domainItemType  Duration    Yes
  Vendors [Member]  
dei:AmendmentFlag xbrli:booleanItemType  Duration     
  If the value is true, then the document is an amendment to previously-filed/accepted document.  
dei:CurrentFiscalYearEndDate xbrli:gMonthDayItemType  Duration     
  End date of current fiscal year in the format --MM-DD.  
dei:DocumentFiscalPeriodFocus dei:fiscalPeriodItemType  Duration     
  This is focus fiscal period of the document report. For a first quarter 2006 quarterly report, which may also provide financial information from prior periods, the first fiscal quarter should be given as the fiscal period focus. Values: FY, Q1, Q2, Q3, Q4, H1, H2, M9, T1, T2, T3, M8, CY.  
dei:DocumentFiscalYearFocus xbrli:gYearItemType  Duration     
  This is focus fiscal year of the document report in CCYY format. For a 2006 annual report, which may also provide financial information from prior periods, fiscal 2006 should be given as the fiscal year focus. Example: 2006.  
dei:DocumentPeriodEndDate xbrli:dateItemType  Duration     
  The end date of the period reflected on the cover page if a periodic report. For all other reports and registration statements containing historical data, it is the date up through which that historical data is presented. If there is no historical data in the report, use the filing date. The format of the date is CCYY-MM-DD.  
dei:DocumentType dei:submissionTypeItemType  Duration     
  The type of document being provided (such as 10-K, 10-Q, 485BPOS, etc). The document type is limited to the same value as the supporting SEC submission type, or the word "Other".  
dei:EntityCentralIndexKey dei:centralIndexKeyItemType  Duration     
  A unique 10-digit SEC-issued value to identify entities that have filed disclosures with the SEC. It is commonly abbreviated as CIK.  
dei:EntityCommonStockSharesOutstanding xbrli:sharesItemType  Instant     
  Indicate number of shares or other units outstanding of each of registrant's classes of capital or common stock or other ownership interests, if and as stated on cover of related periodic report. Where multiple classes or units exist define each class/interest by adding class of stock items such as Common Class A [Member], Common Class B [Member] or Partnership Interest [Member] onto the Instrument [Domain] of the Entity Listings, Instrument.  
dei:EntityDomain nonnum:domainItemType  Duration     
  All the names of the entities being reported upon in a document. Any legal structure used to conduct activities or to hold assets. Some examples of such structures are corporations, partnerships, limited liability companies, grantor trusts, and other trusts. This item does not include business and geographical segments which are included in the geographical or business segments domains.  
dei:EntityFilerCategory dei:filerCategoryItemType  Duration     
  Indicate whether the registrant is one of the following: (1) Large Accelerated Filer, (2) Accelerated Filer, (3) Non-accelerated Filer, (4) Smaller Reporting Company (Non-accelerated) or (5) Smaller Reporting Accelerated Filer. Definitions of these categories are stated in Rule 12b-2 of the Exchange Act. This information should be based on the registrant's current or most recent filing containing the related disclosure.  
dei:EntityIncorporationDateOfIncorporation xbrli:dateItemType  Duration     
  Date when an entity was incorporated  
dei:EntityIncorporationStateCountryName xbrli:normalizedStringItemType  Duration     
  State or Country Name where an entity is incorporated  
dei:EntityRegistrantName xbrli:normalizedStringItemType  Duration     
  The exact name of the entity filing the report as specified in its charter, which is required by forms filed with the SEC.  
dei:LegalEntityAxis xbrli:stringItemType  Duration     
  The set of legal entities associated with a report.  
dei:ParentEntityLegalName xbrli:stringItemType  Duration     
  If the entity which the financial information concerns is a subsidiary of another company, then provide to full legal name of the parent entity  
dei:TradingSymbol xbrli:normalizedStringItemType  Duration     
  Trading symbol of an instrument as listed on an exchange.  
us-gaap:AccountingPoliciesAbstract xbrli:stringItemType  Duration     
   
us-gaap:AccountsAndNotesReceivableNet xbrli:monetaryItemType  Instant  Debit   
  Carrying amount as of the balance sheet date, net of allowance for doubtful accounts, of account and note receivables due from other than related parties.  
us-gaap:AccountsPayableAndAccruedLiabilitiesCurrent xbrli:monetaryItemType  Instant  Credit   
  Sum of the carrying values as of the balance sheet date of obligations incurred through that date and due within one year (or the operating cycle, if longer), including liabilities incurred (and for which invoices have typically been received) and payable to vendors for goods and services received, taxes, interest, rent and utilities, accrued salaries and bonuses, payroll taxes and fringe benefits.  
us-gaap:AccountsReceivableMember nonnum:domainItemType  Duration     
  Due from customers or clients for goods or services that have been delivered or sold.  
us-gaap:AccountsReceivableNetCurrent xbrli:monetaryItemType  Instant  Debit   
  Amount due from customers or clients, within one year of the balance sheet date (or the normal operating cycle, whichever is longer), for goods or services (including trade receivables) that have been delivered or sold in the normal course of business, reduced to the estimated net realizable fair value by an allowance established by the entity of the amount it deems uncertain of collection.  
us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax xbrli:monetaryItemType  Instant  Credit   
  Accumulated change in equity from transactions and other events and circumstances from non-owner sources, net of tax effect, at period end. Excludes Net Income (Loss), and accumulated changes in equity from transactions resulting from investments by owners and distributions to owners. Includes foreign currency translation items, certain pension adjustments, unrealized gains and losses on certain investments in debt and equity securities, other than temporary impairment (OTTI) losses related to factors other than credit losses on available-for-sale and held-to-maturity debt securities that an entity does not intend to sell and it is not more likely than not that the entity will be required to sell before recovery of the amortized cost basis, as well as changes in the fair value of derivatives related to the effective portion of a designated cash flow hedge.  
us-gaap:AccumulatedOtherComprehensiveIncomeMember nonnum:domainItemType  Duration     
  Accumulated increase (decrease) in equity from transactions and other events and circumstances from non-owner sources, attributable to the parent. Excludes net income (loss), and accumulated changes in equity from transactions resulting from investments by owners and distributions to owners.  
us-gaap:AdditionalPaidInCapital xbrli:monetaryItemType  Instant  Credit   
  Excess of issue price over par or stated value of the entity's capital stock and amounts received from other transactions involving the entity's stock or stockholders. Includes adjustments to additional paid in capital. Some examples of such adjustments include recording the issuance of debt with a beneficial conversion feature and certain tax consequences of equity instruments awarded to employees. Use this element for the aggregate amount of additional paid-in capital associated with common and preferred stock. For additional paid-in capital associated with only common stock, use the element additional paid in capital, common stock. For additional paid-in capital associated with only preferred stock, use the element additional paid in capital, preferred stock.  
us-gaap:AdditionalPaidInCapitalMember nonnum:domainItemType  Duration     
  Excess of issue price over par or stated value of the entity's capital stock and amounts received from other transactions involving the entity's stock or stockholders.  
us-gaap:AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract xbrli:stringItemType  Duration     
   
us-gaap:AdvertisingExpense xbrli:monetaryItemType  Duration  Debit   
  Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.  
us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent xbrli:monetaryItemType  Instant  Credit   
  A valuation allowance for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible.  
us-gaap:AmortizationOfDebtDiscountPremium xbrli:monetaryItemType  Duration  Debit   
  Amount of noncash expense included in interest expense to amortize debt discount and premium associated with the related debt instruments. Excludes amortization of financing costs. Alternate captions include noncash interest expense.  
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  Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented.  
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  Information by type of antidilutive security.  
us-gaap:AntidilutiveSecuritiesNameDomain nonnum:domainItemType  Duration     
  Incremental common shares attributable to securities that were not included in diluted earnings per share (EPS) because to do so would increase EPS amounts or decrease loss per share amounts for the period presented.  
us-gaap:Assets xbrli:monetaryItemType  Instant  Debit   
  Sum of the carrying amounts as of the balance sheet date of all assets that are recognized. Assets are probable future economic benefits obtained or controlled by an entity as a result of past transactions or events.  
us-gaap:AssetsAbstract xbrli:stringItemType  Duration     
   
us-gaap:AssetsCurrent xbrli:monetaryItemType  Instant  Debit   
  Sum of the carrying amounts as of the balance sheet date of all assets that are expected to be realized in cash, sold, or consumed within one year (or the normal operating cycle, if longer). Assets are probable future economic benefits obtained or controlled by an entity as a result of past transactions or events.  
us-gaap:AssetsCurrentAbstract xbrli:stringItemType  Duration     
   
us-gaap:BusinessAcquisitionAcquireeDomain nonnum:domainItemType  Duration     
  Identification of the acquiree in a material business combination (or series of individually immaterial business combinations), which may include the name or other type of identification of the acquiree.  
us-gaap:BusinessAcquisitionAxis xbrli:stringItemType  Duration     
  Information by business combination or series of individually immaterial business combinations.  
us-gaap:BusinessAcquisitionDateOfAcquisitionAgreement1 xbrli:dateItemType  Duration     
  Date when the business acquisition agreement was executed, in CCYY-MM-DD format.  
us-gaap:BusinessCombinationsPolicy nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for completed business combinations (purchase method, acquisition method or combination of entities under common control). This accounting policy may include a general discussion of the purchase method or acquisition method of accounting (including for example, the treatment accorded contingent consideration, the identification of assets and liabilities, the purchase price allocation process, how the fair values of acquired assets and liabilities are determined) and the entity's specific application thereof. An entity that acquires another entity in a leveraged buyout transaction generally discloses the accounting policy followed by the acquiring entity in determining the basis used to value its interest in the acquired entity, and the rationale for that accounting policy.  
us-gaap:BusinessDescriptionAndBasisOfPresentationTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for the business description and basis of presentation concepts. Business description describes the nature and type of organization including but not limited to organizational structure as may be applicable to holding companies, parent and subsidiary relationships, business divisions, business units, business segments, affiliates and information about significant ownership of the reporting entity. Basis of presentation describes the underlying basis used to prepare the financial statements (for example, US Generally Accepted Accounting Principles, Other Comprehensive Basis of Accounting, IFRS).  
us-gaap:Cash xbrli:monetaryItemType  Instant  Debit   
  Amount of currency on hand as well as demand deposits with banks or financial institutions. Includes other kinds of accounts that have the general characteristics of demand deposits. Excludes cash and cash equivalents within disposal group and discontinued operation.  
us-gaap:CashAndCashEquivalentsPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for cash and cash equivalents, including the policy for determining which items are treated as cash equivalents. Other information that may be disclosed includes (1) the nature of any restrictions on the entity's use of its cash and cash equivalents, (2) whether the entity's cash and cash equivalents are insured or expose the entity to credit risk, (3) the classification of any negative balance accounts (overdrafts), and (4) the carrying basis of cash equivalents (for example, at cost) and whether the carrying amount of cash equivalents approximates fair value.  
us-gaap:CashFDICInsuredAmount xbrli:monetaryItemType  Instant  Debit   
  The amount of cash deposited in financial institutions as of the balance sheet date that is insured by the Federal Deposit Insurance Corporation.  
us-gaap:CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract xbrli:stringItemType  Duration     
   
us-gaap:CashPeriodIncreaseDecrease xbrli:monetaryItemType  Duration  Debit   
  Amount of increase (decrease) in cash. Cash is the amount of currency on hand as well as demand deposits with banks or financial institutions. Includes other kinds of accounts that have the general characteristics of demand deposits. Includes effect from exchange rate changes.  
us-gaap:ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1 num:perShareItemType  Instant     
  Exercise price per share or per unit of warrants or rights outstanding.  
us-gaap:CommitmentsAndContingencies xbrli:monetaryItemType  Instant  Credit   
  Represents the caption on the face of the balance sheet to indicate that the entity has entered into (1) purchase or supply arrangements that will require expending a portion of its resources to meet the terms thereof, and (2) is exposed to potential losses or, less frequently, gains, arising from (a) possible claims against a company's resources due to future performance under contract terms, and (b) possible losses or likely gains from uncertainties that will ultimately be resolved when one or more future events that are deemed likely to occur do occur or fail to occur.  
us-gaap:CommitmentsAndContingenciesDisclosureAbstract xbrli:stringItemType  Duration     
   
us-gaap:CommitmentsAndContingenciesDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for commitments and contingencies.  
us-gaap:CommonStockMember nonnum:domainItemType  Duration     
  Stock that is subordinate to all other stock of the issuer.  
us-gaap:CommonStockParOrStatedValuePerShare num:perShareItemType  Instant     
  Face amount or stated value per share of common stock.  
us-gaap:CommonStockSharesAuthorized xbrli:sharesItemType  Instant     
  The maximum number of common shares permitted to be issued by an entity's charter and bylaws.  
us-gaap:CommonStockSharesIssued xbrli:sharesItemType  Instant     
  Total number of common shares of an entity that have been sold or granted to shareholders (includes common shares that were issued, repurchased and remain in the treasury). These shares represent capital invested by the firm's shareholders and owners, and may be all or only a portion of the number of shares authorized. Shares issued include shares outstanding and shares held in the treasury.  
us-gaap:CommonStockSharesOutstanding xbrli:sharesItemType  Instant     
  Number of shares of common stock outstanding. Common stock represent the ownership interest in a corporation.  
us-gaap:CommonStockValue xbrli:monetaryItemType  Instant  Credit   
  Aggregate par or stated value of issued nonredeemable common stock (or common stock redeemable solely at the option of the issuer). This item includes treasury stock repurchased by the entity. Note: elements for number of nonredeemable common shares, par value and other disclosure concepts are in another section within stockholders' equity.  
us-gaap:ComprehensiveIncomeNetOfTax xbrli:monetaryItemType  Duration  Credit   
  Amount after tax of increase (decrease) in equity from transactions and other events and circumstances from net income and other comprehensive income, attributable to parent entity. Excludes changes in equity resulting from investments by owners and distributions to owners.  
us-gaap:ComprehensiveIncomeNetOfTaxAbstract xbrli:stringItemType  Duration     
   
us-gaap:ComputerEquipmentMember nonnum:domainItemType  Duration     
  Long lived, depreciable assets that are used in the creation, maintenance and utilization of information systems.  
us-gaap:ConcentrationRiskBenchmarkDomain nonnum:domainItemType  Duration     
  The denominator in a calculation of a disclosed concentration risk percentage.  
us-gaap:ConcentrationRiskByBenchmarkAxis xbrli:stringItemType  Duration     
  Information by benchmark of concentration risk.  
us-gaap:ConcentrationRiskCreditRisk nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for credit risk.  
us-gaap:ConcentrationRiskPercentage1 num:percentItemType  Duration     
  For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.  
us-gaap:ConversionOfStockDescription xbrli:stringItemType  Duration     
  A unique description of a noncash or part noncash stock conversion. The description would be expected to include sufficient information to provide an understanding of the nature and purpose of the conversion. Noncash is defined as transactions during a period that do not result in cash receipts or cash payments in the period. "Part noncash" refers to that portion of the transaction not resulting in cash receipts or cash payments in the period.  
us-gaap:CostOfGoodsSold xbrli:monetaryItemType  Duration  Debit   
  Total costs related to goods produced and sold during the reporting period.  
us-gaap:CostOfSalesVendorAllowancesPolicy nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for allowances received from a vendor. The disclosure differentiates between those allowances that are recorded as a reduction in the price of the vendors' products or services (that is, the entity's inventory) and which ultimately will be recorded as a reduction in the entity's cost of sales and those that are not.  
us-gaap:DebtConversionConvertedInstrumentWarrantsOrOptionsIssued1 xbrli:sharesItemType  Duration     
  The number of warrants issued in exchange for the original debt being converted in a noncash (or part noncash) transaction. "Part noncash" refers to that portion of the transaction not resulting in cash receipts or cash payments in the period.  
us-gaap:DebtConversionOriginalDebtAmount1 xbrli:monetaryItemType  Duration  Credit   
  The amount of the original debt being converted in a noncash (or part noncash) transaction. "Part noncash" refers to that portion of the transaction not resulting in cash receipts or cash payments in the period.  
us-gaap:DebtDefaultLongtermDebtDescriptionOfNoticeOfDefault xbrli:stringItemType  Duration     
  Description of the facts pertaining to a notice received from a lender that an event of default has occurred with respect to the long-term debt instrument or borrowing, and a description of the expected financial consequences of receiving such notice, including the effects of a demand for immediate repayment of all amounts due, and the classification of the debt on the balance sheet.  
us-gaap:DebtInstrumentAnnualPrincipalPayment xbrli:monetaryItemType  Instant  Debit   
  Amount of the total principal payments made during the annual reporting period.  
us-gaap:DebtInstrumentCarryingAmount xbrli:monetaryItemType  Instant  Credit   
  Amount, before unamortized (discount) premium and debt issuance costs, of long-term debt. Includes, but is not limited to, notes payable, bonds payable, commercial loans, mortgage loans, convertible debt, subordinated debt and other types of debt.  
us-gaap:DebtInstrumentConvertibleBeneficialConversionFeature xbrli:monetaryItemType  Duration  Credit   
  Amount of a favorable spread to a debt holder between the amount of debt being converted and the value of the securities received upon conversion. This is an embedded conversion feature of convertible debt issued that is in-the-money at the commitment date.  
us-gaap:DebtInstrumentConvertibleConversionPrice1 num:perShareItemType  Instant     
  The price per share of the conversion feature embedded in the debt instrument.  
us-gaap:DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger num:percentItemType  Duration     
  Minimum percentage of common stock price to conversion price of convertible debt instruments to determine eligibility of conversion.  
us-gaap:DebtInstrumentFaceAmount xbrli:monetaryItemType  Instant  Credit   
  Face (par) amount of debt instrument at time of issuance.  
us-gaap:DebtInstrumentIncreaseDecreaseForPeriodNet xbrli:monetaryItemType  Duration  Credit   
  Net increase or decrease in the carrying amount of the debt instrument for the period.  
us-gaap:DebtInstrumentInterestRateStatedPercentage num:percentItemType  Instant     
  Contractual interest rate for funds borrowed, under the debt agreement.  
us-gaap:DebtInstrumentMaturityDate xbrli:dateItemType  Duration     
  Date when the debt instrument is scheduled to be fully repaid, in CCYY-MM-DD format.  
us-gaap:DebtInstrumentUnamortizedDiscount xbrli:monetaryItemType  Instant  Debit   
  Amount, after accumulated amortization, of debt discount.  
us-gaap:DebtPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy related to debt. Includes, but is not limited to, debt issuance costs, the effects of refinancings, method of amortizing debt issuance costs and original issue discount, and classifications of debt.  
us-gaap:DeferredRevenueCurrent xbrli:monetaryItemType  Instant  Credit   
  The carrying amount of consideration received or receivable as of the balance sheet date on potential earnings that were not recognized as revenue in conformity with GAAP, and which are expected to be recognized as such within one year or the normal operating cycle, if longer, including sales, license fees, and royalties, but excluding interest income.  
us-gaap:DerivativeGainLossOnDerivativeNet xbrli:monetaryItemType  Duration  Credit   
  Amount of increase (decrease) in the fair value of derivatives recognized in the income statement.  
us-gaap:DerivativeLiabilitiesCurrent xbrli:monetaryItemType  Instant  Credit   
  Fair value, after the effects of master netting arrangements, of a financial liability or contract with one or more underlyings, notional amount or payment provision or both, and the contract can be net settled by means outside the contract or delivery of an asset, expected to be settled within one year or normal operating cycle, if longer. Includes assets not subject to a master netting arrangement and not elected to be offset.  
us-gaap:DerivativesReportingOfDerivativeActivity nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for derivatives entered into for trading purposes and those entered into for purposes other than trading including where and when derivative financial instruments and derivative commodity instruments and their related gains or losses are reported in the entity's statements of financial position, cash flows, and results of operations.  
us-gaap:EarningsPerShareAbstract xbrli:stringItemType  Duration     
   
us-gaap:EarningsPerShareBasicAndDiluted num:perShareItemType  Duration     
  The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.  
us-gaap:EarningsPerShareBasicAndDilutedAbstract xbrli:stringItemType  Duration     
   
us-gaap:EarningsPerSharePolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for computing basic and diluted earnings or loss per share for each class of common stock and participating security. Addresses all significant policy factors, including any antidilutive items that have been excluded from the computation and takes into account stock dividends, splits and reverse splits that occur after the balance sheet date of the latest reporting period but before the issuance of the financial statements.  
us-gaap:EffectOfExchangeRateOnCashAndCashEquivalents xbrli:monetaryItemType  Duration  Debit   
  Amount of increase (decrease) from the effect of exchange rate changes on cash and cash equivalent balances held in foreign currencies.  
us-gaap:EquityAbstract xbrli:stringItemType  Duration     
   
us-gaap:ExcessStockSharesAuthorized xbrli:sharesItemType  Instant     
  Maximum number of excess stock shares permitted to be issued.  
us-gaap:FairValueAdjustmentOfWarrants xbrli:monetaryItemType  Duration  Debit   
  Amount of expense (income) related to adjustment to fair value of warrant liability.  
us-gaap:FairValueAssumptionsExpectedDividendRate num:percentItemType  Duration     
  Expected dividends to be paid to holders of the underlying shares or financial instruments (expressed as a percentage of the share or instrument's price).  
us-gaap:FairValueAssumptionsExpectedTerm xbrli:durationItemType  Duration     
  Period the instrument, asset or liability is expected to be outstanding, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.  
us-gaap:FairValueAssumptionsExpectedVolatilityRate num:percentItemType  Duration     
  Measure of dispersion, in percentage terms (for instance, the standard deviation or variance), for a given stock price.  
us-gaap:FairValueAssumptionsRiskFreeInterestRate num:percentItemType  Duration     
  Risk-free interest rate assumption used in valuing an instrument.  
us-gaap:FairValueByFairValueHierarchyLevelAxis xbrli:stringItemType  Duration     
  Information by level within the fair value hierarchy.  
us-gaap:FairValueLiabilitiesMeasuredOnRecurringBasisTextBlock nonnum:textBlockItemType  Duration     
  Tabular disclosure of liabilities, including [financial] instruments measured at fair value that are classified in stockholders' equity, if any, by class that are measured at fair value on a recurring basis. The disclosures contemplated herein include the fair value measurements at the reporting date by the level within the fair value hierarchy in which the fair value measurements in their entirety fall, segregating fair value measurements using quoted prices in active markets for identical assets (Level 1), significant other observable inputs (Level 2), and significant unobservable inputs (Level 3). Where the quoted price in an active market for the identical liability is not available, the Level 1 input is the quoted price of an identical liability when traded as an asset.  
us-gaap:FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings xbrli:monetaryItemType  Duration  Credit   
  Amount of gain (loss) recognized on the income statement for financial instrument classified as a liability measured using unobservable inputs that reflect the entity's own assumption about the assumptions market participants would use in pricing.  
us-gaap:FairValueMeasurementsFairValueHierarchyDomain nonnum:domainItemType  Duration     
  Categories used to prioritize the inputs to valuation techniques to measure fair value.  
us-gaap:FairValueOfFinancialInstrumentsPolicy nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for determining the fair value of financial instruments.  
us-gaap:FinancingReceivablesTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for financing receivables. Examples of financing receivables include, but are not limited to, loans, trade accounts receivables, notes receivable, credit cards, and receivables relating to a lessor's right(s) to payment(s) from a lease other than an operating lease that is recognized as assets.  
us-gaap:ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for (1) transactions denominated in a currency other than the reporting enterprise's functional currency, (2) translating foreign currency financial statements that are incorporated into the financial statements of the reporting enterprise by consolidation, combination, or the equity method of accounting, and (3) remeasurement of the financial statements of a foreign reporting enterprise in a hyperinflationary economy.  
us-gaap:FurnitureAndFixturesMember nonnum:domainItemType  Duration     
  Equipment commonly used in offices and stores that have no permanent connection to the structure of a building or utilities. Examples include, but are not limited to, desks, chairs, tables, and bookcases.  
us-gaap:GainsLossesOnExtinguishmentOfDebt xbrli:monetaryItemType  Duration  Credit   
  Difference between the fair value of payments made and the carrying amount of debt which is extinguished prior to maturity.  
us-gaap:GeneralAndAdministrativeExpense xbrli:monetaryItemType  Duration  Debit   
  The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line.  
us-gaap:GrossProfit xbrli:monetaryItemType  Duration  Credit   
  Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.  
us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest xbrli:monetaryItemType  Duration  Credit   
  Amount of income (loss) from continuing operations, including income (loss) from equity method investments, before deduction of income tax expense (benefit), and income (loss) attributable to noncontrolling interest.  
us-gaap:IncomeStatementAbstract xbrli:stringItemType  Duration     
   
us-gaap:IncomeTaxExpenseBenefit xbrli:monetaryItemType  Duration  Debit   
  Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.  
us-gaap:IncomeTaxesPaidNet xbrli:monetaryItemType  Duration  Credit   
  The amount of cash paid during the current period to foreign, federal, state, and local authorities as taxes on income, net of any cash received during the current period as refunds for the overpayment of taxes.  
us-gaap:IncreaseDecreaseInAccountsPayable xbrli:monetaryItemType  Duration  Debit   
  The increase (decrease) during the reporting period in the aggregate amount of liabilities incurred (and for which invoices have typically been received) and payable to vendors for goods and services received that are used in an entity's business.  
us-gaap:IncreaseDecreaseInAccountsReceivable xbrli:monetaryItemType  Duration  Credit   
  The increase (decrease) during the reporting period in amount due within one year (or one business cycle) from customers for the credit sale of goods and services.  
us-gaap:IncreaseDecreaseInAccruedLiabilities xbrli:monetaryItemType  Duration  Debit   
  The increase (decrease) during the reporting period in the aggregate amount of expenses incurred but not yet paid.  
us-gaap:IncreaseDecreaseInDeferredRevenue xbrli:monetaryItemType  Duration  Debit   
  The increase (decrease) during the reporting period, excluding the portion taken into income, in the liability reflecting revenue yet to be earned for which cash or other forms of consideration was received or recorded as a receivable.  
us-gaap:IncreaseDecreaseInDerivativeLiabilities xbrli:monetaryItemType  Duration  Debit   
  The increase (decrease) during the period in the carrying value of derivative instruments reported as liabilities that are due to be disposed of within one year (or the normal operating cycle, if longer).  
us-gaap:IncreaseDecreaseInOperatingCapitalAbstract xbrli:stringItemType  Duration     
   
us-gaap:IncreaseDecreaseInPrepaidExpense xbrli:monetaryItemType  Duration  Credit   
  The increase (decrease) during the reporting period in the amount of outstanding money paid in advance for goods or services that bring economic benefits for future periods.  
us-gaap:InterestExpense xbrli:monetaryItemType  Duration  Debit   
  Amount of the cost of borrowed funds accounted for as interest expense.  
us-gaap:InterestExpenseOther xbrli:monetaryItemType  Duration  Debit   
  Amount of interest expense classified as other.  
us-gaap:InterestPaid xbrli:monetaryItemType  Duration  Credit   
  The amount of cash paid for interest during the period.  
us-gaap:InterestPayableCurrent xbrli:monetaryItemType  Instant  Credit   
  Carrying value as of the balance sheet date of [accrued] interest payable on all forms of debt, including trade payables, that has been incurred and is unpaid. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).  
us-gaap:LegalFees xbrli:monetaryItemType  Duration  Debit   
  The amount of expense provided in the period for legal costs incurred on or before the balance sheet date pertaining to resolved, pending or threatened litigation, including arbitration and mediation proceedings.  
us-gaap:Liabilities xbrli:monetaryItemType  Instant  Credit   
  Sum of the carrying amounts as of the balance sheet date of all liabilities that are recognized. Liabilities are probable future sacrifices of economic benefits arising from present obligations of an entity to transfer assets or provide services to other entities in the future.  
us-gaap:LiabilitiesAndStockholdersEquity xbrli:monetaryItemType  Instant  Credit   
  Amount of liabilities and equity items, including the portion of equity attributable to noncontrolling interests, if any.  
us-gaap:LiabilitiesAndStockholdersEquityAbstract xbrli:stringItemType  Duration     
   
us-gaap:LiabilitiesCurrent xbrli:monetaryItemType  Instant  Credit   
  Total obligations incurred as part of normal operations that are expected to be paid during the following twelve months or within one business cycle, if longer.  
us-gaap:LiabilitiesCurrentAbstract xbrli:stringItemType  Duration     
   
us-gaap:LicenseCosts xbrli:monetaryItemType  Duration  Debit   
  Costs incurred and are directly related to generating license revenue. Licensing arrangements include, but are not limited to, rights to use a patent, copyright, technology, manufacturing process, software or trademark.  
us-gaap:MajorCustomersAxis xbrli:stringItemType  Duration     
  Information by name or description of a single external customer or a group of external customers.  
us-gaap:MaximumMember nonnum:domainItemType  Duration     
  Upper limit of the provided range.  
us-gaap:MinimumMember nonnum:domainItemType  Duration     
  Lower limit of the provided range.  
us-gaap:MinorityInterestOwnershipPercentageByParent num:percentItemType  Instant     
  The parent entity's interest in net assets of the subsidiary, expressed as a percentage.  
us-gaap:NetCashProvidedByUsedInFinancingActivities xbrli:monetaryItemType  Duration  Debit   
  Amount of cash inflow (outflow) from financing activities, including discontinued operations. Financing activity cash flows include obtaining resources from owners and providing them with a return on, and a return of, their investment; borrowing money and repaying amounts borrowed, or settling the obligation; and obtaining and paying for other resources obtained from creditors on long-term credit.  
us-gaap:NetCashProvidedByUsedInFinancingActivitiesAbstract xbrli:stringItemType  Duration     
   
us-gaap:NetCashProvidedByUsedInInvestingActivities xbrli:monetaryItemType  Duration  Debit   
  Amount of cash inflow (outflow) from investing activities, including discontinued operations. Investing activity cash flows include making and collecting loans and acquiring and disposing of debt or equity instruments and property, plant, and equipment and other productive assets.  
us-gaap:NetCashProvidedByUsedInInvestingActivitiesAbstract xbrli:stringItemType  Duration     
   
us-gaap:NetCashProvidedByUsedInOperatingActivities xbrli:monetaryItemType  Duration     
  Amount of cash inflow (outflow) from operating activities, including discontinued operations. Operating activity cash flows include transactions, adjustments, and changes in value not defined as investing or financing activities.  
us-gaap:NetCashProvidedByUsedInOperatingActivitiesAbstract xbrli:stringItemType  Duration     
   
us-gaap:NetCashProvidedByUsedInOperatingActivitiesContinuingOperations xbrli:monetaryItemType  Duration     
  Amount of cash inflow (outflow) from operating activities, excluding discontinued operations. Operating activity cash flows include transactions, adjustments, and changes in value not defined as investing or financing activities.  
us-gaap:NetIncomeLoss xbrli:monetaryItemType  Duration  Credit   
  The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.  
us-gaap:NewAccountingPronouncementsPolicyPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy pertaining to new accounting pronouncements that may impact the entity's financial reporting. Includes, but is not limited to, quantification of the expected or actual impact.  
us-gaap:NoncontrollingInterestMember nonnum:domainItemType  Duration     
  This element represents that portion of equity (net assets) in a subsidiary not attributable, directly or indirectly, to the parent. A noncontrolling interest is sometimes called a minority interest.  
us-gaap:NotesPayableCurrent xbrli:monetaryItemType  Instant  Credit   
  Sum of the carrying values as of the balance sheet date of the portions of long-term notes payable due within one year or the operating cycle if longer.  
us-gaap:OperatingExpenses xbrli:monetaryItemType  Duration  Debit   
  Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense.  
us-gaap:OperatingExpensesAbstract xbrli:stringItemType  Duration     
   
us-gaap:OperatingIncomeLoss xbrli:monetaryItemType  Duration  Credit   
  The net result for the period of deducting operating expenses from operating revenues.  
us-gaap:OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract xbrli:stringItemType  Duration     
   
us-gaap:OtherAssetsNoncurrent xbrli:monetaryItemType  Instant  Debit   
  Amount of noncurrent assets classified as other.  
us-gaap:OtherAssetsNoncurrentAbstract xbrli:stringItemType  Duration     
   
us-gaap:OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax xbrli:monetaryItemType  Duration  Debit   
  Amount of tax expense (benefit), after reclassification adjustments of gain (loss) on foreign currency translation adjustments, foreign currency transactions designated and effective as economic hedges of a net investment in a foreign entity and intra-entity foreign currency transactions that are of a long-term-investment nature.  
us-gaap:OtherExpensesAbstract xbrli:stringItemType  Duration     
   
us-gaap:OtherOperatingIncomeExpenseNet xbrli:monetaryItemType  Duration  Credit   
  The net amount of other operating income and expenses, the components of which are not separately disclosed on the income statement, from items that are associated with the entity's normal revenue producing operations.  
us-gaap:PaymentsOfDebtIssuanceCosts xbrli:monetaryItemType  Duration  Credit   
  The cash outflow paid to third parties in connection with debt origination, which will be amortized over the remaining maturity period of the associated long-term debt.  
us-gaap:PaymentsOfFinancingCosts xbrli:monetaryItemType  Duration  Credit   
  The cash outflow for loan and debt issuance costs.  
us-gaap:PlanNameAxis xbrli:stringItemType  Duration     
  Information by plan name pertaining to equity-based compensation arrangements.  
us-gaap:PreferredStockParOrStatedValuePerShare num:perShareItemType  Instant     
  Face amount or stated value per share of preferred stock nonredeemable or redeemable solely at the option of the issuer.  
us-gaap:PreferredStockSharesAuthorized xbrli:sharesItemType  Instant     
  The maximum number of nonredeemable preferred shares (or preferred stock redeemable solely at the option of the issuer) permitted to be issued by an entity's charter and bylaws.  
us-gaap:PreferredStockSharesIssued xbrli:sharesItemType  Instant     
  Total number of nonredeemable preferred shares (or preferred stock redeemable solely at the option of the issuer) issued to shareholders (includes related preferred shares that were issued, repurchased, and remain in the treasury). May be all or portion of the number of preferred shares authorized. Excludes preferred shares that are classified as debt.  
us-gaap:PreferredStockSharesOutstanding xbrli:sharesItemType  Instant     
  Aggregate share number for all nonredeemable preferred stock (or preferred stock redeemable solely at the option of the issuer) held by stockholders. Does not include preferred shares that have been repurchased.  
us-gaap:PreferredStockValue xbrli:monetaryItemType  Instant  Credit   
  Aggregate par or stated value of issued nonredeemable preferred stock (or preferred stock redeemable solely at the option of the issuer). This item includes treasury stock repurchased by the entity. Note: elements for number of nonredeemable preferred shares, par value and other disclosure concepts are in another section within stockholders' equity.  
us-gaap:PrepaidExpenseCurrent xbrli:monetaryItemType  Instant  Debit   
  Amount of asset related to consideration paid in advance for costs that provide economic benefits within a future period of one year or the normal operating cycle, if longer.  
us-gaap:PriorPeriodReclassificationAdjustmentDescription nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for reclassifications that affects the comparability of the financial statements.  
us-gaap:PrivatePlacementMember nonnum:domainItemType  Duration     
  A private placement is a direct offering of securities to a limited number of sophisticated investors such as insurance companies, pension funds, mezzanine funds, stock funds and trusts.  
us-gaap:ProceedsFromConvertibleDebt xbrli:monetaryItemType  Duration  Debit   
  The cash inflow from the issuance of a long-term debt instrument which can be exchanged for a specified amount of another security, typically the entity's common stock, at the option of the issuer or the holder.  
us-gaap:ProceedsFromIssuanceOrSaleOfEquity xbrli:monetaryItemType  Duration  Debit   
  The cash inflow from the issuance of common stock, preferred stock, treasury stock, stock options, and other types of equity.  
us-gaap:ProceedsFromRelatedPartyDebt xbrli:monetaryItemType  Duration  Debit   
  The cash inflow from a long-term borrowing made from related parties where one party can exercise control or significant influence over another party; including affiliates, owners or officers and their immediate families, pension trusts, and so forth. Alternate caption: Proceeds from Advances from Affiliates.  
us-gaap:ProfessionalFees xbrli:monetaryItemType  Duration  Debit   
  A fee charged for services from professionals such as doctors, lawyers and accountants. The term is often expanded to include other professions, for example, pharmacists charging to maintain a medicinal profile of a client or customer.  
us-gaap:PropertyPlantAndEquipmentByTypeAxis xbrli:stringItemType  Duration     
  Information by type of long-lived, physical assets used to produce goods and services and not intended for resale.  
us-gaap:ProvisionForDoubtfulAccounts xbrli:monetaryItemType  Duration  Debit   
  Amount of expense related to write-down of receivables to the amount expected to be collected. Includes, but is not limited to, accounts receivable and notes receivable.  
us-gaap:RangeAxis xbrli:stringItemType  Duration     
  Information by range, including, but not limited to, upper and lower bounds.  
us-gaap:RangeMember nonnum:domainItemType  Duration     
  Extent of variation, for example, but not limited to, upper and lower bounds.  
us-gaap:ReceivablesAbstract xbrli:stringItemType  Duration     
   
us-gaap:ReceivablesPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for trade and other accounts receivable, and finance, loan and lease receivables, including those classified as held for investment and held for sale. This disclosure may include (1) the basis at which such receivables are carried in the entity's statements of financial position (2) how the level of the valuation allowance for receivables is determined (3) when impairments, charge-offs or recoveries are recognized for such receivables (4) the treatment of origination fees and costs, including the amortization method for net deferred fees or costs (5) the treatment of any premiums or discounts or unearned income (6) the entity's income recognition policies for such receivables, including those that are impaired, past due or placed on nonaccrual status and (7) the treatment of foreclosures or repossessions (8) the nature and amount of any guarantees to repurchase receivables.  
us-gaap:RelatedPartyDomain nonnum:domainItemType  Duration     
  Related parties include affiliates; other entities for which investments are accounted for by the equity method by the entity; trusts for benefit of employees; and principal owners, management, and members of immediate families. It also may include other parties with which the entity may control or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests.  
us-gaap:RelatedPartyTransactionAxis xbrli:stringItemType  Duration     
  Information by type of related party transaction.  
us-gaap:RelatedPartyTransactionDomain nonnum:domainItemType  Duration     
  Transaction between related party.  
us-gaap:RelatedPartyTransactionsByRelatedPartyAxis xbrli:stringItemType  Duration     
  Information by type of related party. Related parties include, but not limited to, affiliates; other entities for which investments are accounted for by the equity method by the entity; trusts for benefit of employees; and principal owners, management, and members of immediate families. It also may include other parties with which the entity may control or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests.  
us-gaap:ResearchAndDevelopmentExpense xbrli:monetaryItemType  Duration  Debit   
  The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.  
us-gaap:ResearchAndDevelopmentExpensePolicy nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for costs it has incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process.  
us-gaap:RetainedEarningsAccumulatedDeficit xbrli:monetaryItemType  Instant  Credit   
  The cumulative amount of the reporting entity's undistributed earnings or deficit.  
us-gaap:RetainedEarningsMember nonnum:domainItemType  Duration     
  The cumulative amount of the reporting entity's undistributed earnings or deficit.  
us-gaap:RevenueRecognitionDeferredRevenue nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for recognizing unearned income or deferred revenue related to transactions involving the sale of a product or performance of services.  
us-gaap:RevenueRecognitionPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for revenue recognition. If the entity has different policies for different types of revenue transactions, the policy for each material type of transaction is generally disclosed. If a sales transaction has multiple element arrangements (for example, delivery of multiple products, services or the rights to use assets) the disclosure may indicate the accounting policy for each unit of accounting as well as how units of accounting are determined and valued. The disclosure may encompass important judgment as to appropriateness of principles related to recognition of revenue. The disclosure also may indicate the entity's treatment of any unearned or deferred revenue that arises from the transaction.  
us-gaap:SalariesAndWages xbrli:monetaryItemType  Duration  Debit   
  Expenditures for salaries other than officers. Does not include allocated share-based compensation, pension and post-retirement benefit expense or other labor-related non-salary expense. For commercial and industrial companies, excludes any direct and overhead labor that is included in cost of goods sold.  
us-gaap:SaleOfStockConsiderationReceivedOnTransaction xbrli:monetaryItemType  Duration  Debit   
  Cash received on stock transaction after deduction of issuance costs.  
us-gaap:SalesCommissionsAndFees xbrli:monetaryItemType  Duration  Debit   
  Primarily represents commissions incurred in the period based upon the sale by commissioned employees or third parties of the entity's goods or services, and fees for sales assistance or product enhancements performed by third parties (such as a distributor or value added reseller).  
us-gaap:SalesRevenueGoodsNet xbrli:monetaryItemType  Duration  Credit   
  Aggregate revenue during the period from the sale of goods in the normal course of business, after deducting returns, allowances and discounts.  
us-gaap:SalesRevenueNet xbrli:monetaryItemType  Duration  Credit   
  Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.  
us-gaap:SalesRevenueNetAbstract xbrli:stringItemType  Duration     
   
us-gaap:SalesRevenueServicesNet xbrli:monetaryItemType  Duration  Credit   
  Aggregate revenue during the period from services rendered in the normal course of business, after deducting allowances and discounts.  
us-gaap:ScheduleOfDebtTableTextBlock nonnum:textBlockItemType  Duration     
  Tabular disclosure of information pertaining to short-term and long-debt instruments or arrangements, including but not limited to identification of terms, features, collateral requirements and other information necessary to a fair presentation.  
us-gaap:ScheduleOfDerivativeLiabilitiesAtFairValueTableTextBlock nonnum:textBlockItemType  Duration     
  Tabular disclosure of derivative liabilities at fair value.  
us-gaap:ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock nonnum:textBlockItemType  Duration     
  Tabular disclosure of the number and weighted-average exercise prices (or conversion ratios) for share options (or share units) that were outstanding at the beginning and end of the year, vested and expected to vest, exercisable or convertible at the end of the year, and the number of share options or share units that were granted, exercised or converted, forfeited, and expired during the year.  
us-gaap:ScheduleOfVariableInterestEntitiesTextBlock nonnum:textBlockItemType  Duration     
  Tabular disclosure of the significant judgments and assumptions made in determining whether a variable interest (as defined) held by the entity requires the variable interest entity (VIE) (as defined) to be consolidated and (or) disclose information about its involvement with the VIE, individually or in aggregate (as applicable); the nature of restrictions, if any, on the consolidated VIE's assets and on the settlement of its liabilities reported by an entity in its statement of financial position, including the carrying amounts of such assets and liabilities; the nature of, and changes in, the risks associated with involvement in the VIE; how involvement with the VIE affects the entity's financial position, financial performance, and cash flows; the lack of recourse if creditors (or beneficial interest holders) of the consolidated VIE have no recourse to the general credit of the primary beneficiary (if applicable); the terms of arrangements, giving consideration to both explicit arrangements and implicit v  
us-gaap:SecurityDeposit xbrli:monetaryItemType  Instant  Debit   
  The amount of an asset, typically cash, provided to a counterparty to provide certain assurance of performance by the entity pursuant to the terms of a written or oral agreement, such as a lease.  
us-gaap:SegmentDomain nonnum:domainItemType  Duration     
  Components of an entity that engage in business activities from which they may earn revenue and incur expenses, including transactions with other components of the same entity.  
us-gaap:ShareBasedCompensation xbrli:monetaryItemType  Duration  Debit   
  The aggregate amount of noncash, equity-based employee remuneration. This may include the value of stock or unit options, amortization of restricted stock or units, and adjustment for officers' compensation. As noncash, this element is an add back when calculating net cash generated by operating activities using the indirect method.  
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsExercised xbrli:sharesItemType  Duration     
  Number of non-option equity instruments exercised by participants.  
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted xbrli:sharesItemType  Duration     
  Net number of non-option equity instruments granted to participants.  
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber xbrli:sharesItemType  Instant     
  Number of equity instruments other than options outstanding, including both vested and non-vested instruments.  
us-gaap:ShareBasedCompensationPerformanceSharesAwardOutstandingActivityTableTextBlock nonnum:textBlockItemType  Duration     
  Tabular disclosure of the number and weighted-average grant date fair value for outstanding performance shares.  
us-gaap:SharesIssuedPricePerShare num:perShareItemType  Instant     
  Per share or per unit amount of equity securities issued.  
us-gaap:ShortTermDebtTypeAxis xbrli:stringItemType  Duration     
  Information by type of short-term debt arrangement.  
us-gaap:ShortTermDebtTypeDomain nonnum:domainItemType  Duration     
  Type of short-term debt arrangement, such as notes, line of credit, commercial paper, asset-based financing, project financing, letter of credit financing.  
us-gaap:SignificantAccountingPoliciesTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for all significant accounting policies of the reporting entity.  
us-gaap:StatementBusinessSegmentsAxis xbrli:stringItemType  Duration     
  Information by business segments.  
us-gaap:StatementEquityComponentsAxis xbrli:stringItemType  Duration     
  Information by component of equity.  
us-gaap:StatementGeographicalAxis xbrli:stringItemType  Duration     
  Information by geographical components.  
us-gaap:StatementOfCashFlowsAbstract xbrli:stringItemType  Duration     
   
us-gaap:StatementOfFinancialPositionAbstract xbrli:stringItemType  Duration     
   
us-gaap:StockIssuedDuringPeriodSharesEmployeeStockPurchasePlans xbrli:sharesItemType  Duration     
  Number of shares issued during the period as a result of an employee stock purchase plan.  
us-gaap:StockIssuedDuringPeriodSharesIssuedForServices xbrli:sharesItemType  Duration     
  Number of shares issued in lieu of cash for services contributed to the entity. Number of shares includes, but is not limited to, shares issued for services contributed by vendors and founders.  
us-gaap:StockIssuedDuringPeriodSharesNewIssues xbrli:sharesItemType  Duration     
  Number of new stock issued during the period.  
us-gaap:StockIssuedDuringPeriodValueIssuedForServices xbrli:monetaryItemType  Duration  Credit   
  Value of stock issued in lieu of cash for services contributed to the entity. Value of the stock issued includes, but is not limited to, services contributed by vendors and founders.  
us-gaap:StockholdersEquity xbrli:monetaryItemType  Instant  Credit   
  Total of all stockholders' equity (deficit) items, net of receivables from officers, directors, owners, and affiliates of the entity which are attributable to the parent. The amount of the economic entity's stockholders' equity attributable to the parent excludes the amount of stockholders' equity which is allocable to that ownership interest in subsidiary equity which is not attributable to the parent (noncontrolling interest, minority interest). This excludes temporary equity and is sometimes called permanent equity.  
us-gaap:StockholdersEquityAbstract xbrli:stringItemType  Duration     
   
us-gaap:StockholdersEquityNoteDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for shareholders' equity comprised of portions attributable to the parent entity and noncontrolling interest, including other comprehensive income. Includes, but is not limited to, balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings, accumulated balance for each classification of other comprehensive income and amount of comprehensive income.  
us-gaap:SubsequentEventMember nonnum:domainItemType  Duration     
  Identifies event that occurred after the balance sheet date but before financial statements are issued or available to be issued.  
us-gaap:SubsequentEventTypeAxis xbrli:stringItemType  Duration     
  Information by event that occurred after the balance sheet date but before financial statements are issued or available to be issued.  
us-gaap:SubsequentEventTypeDomain nonnum:domainItemType  Duration     
  Event that occurred after the balance sheet date but before financial statements are issued or available to be issued.  
us-gaap:SubsequentEventsAbstract xbrli:stringItemType  Duration     
   
us-gaap:SubsequentEventsTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for significant events or transactions that occurred after the balance sheet date through the date the financial statements were issued or the date the financial statements were available to be issued. Examples include: the sale of a capital stock issue, purchase of a business, settlement of litigation, catastrophic loss, significant foreign exchange rate changes, loans to insiders or affiliates, and transactions not in the ordinary course of business.  
us-gaap:SubsidiarySaleOfStockAxis xbrli:stringItemType  Duration     
  Information by type of sale of the entity's stock.  
us-gaap:SubstantialDoubtAboutGoingConcernTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure when substantial doubt is raised about the ability to continue as a going concern. Includes, but is not limited to, principal conditions or events that raised substantial doubt about the ability to continue as a going concern, management's evaluation of the significance of those conditions or events in relation to the ability to meet its obligations, and management's plans that alleviated or are intended to mitigate the conditions or events that raise substantial doubt about the ability to continue as a going concern.  
us-gaap:SupplementalCashFlowInformationAbstract xbrli:stringItemType  Duration     
   
us-gaap:TitleOfIndividualAxis xbrli:stringItemType  Duration     
  Information by title of individual or nature of relationship to individual or group of individuals.  
us-gaap:ToolsDiesAndMoldsMember nonnum:domainItemType  Duration     
  Equipment commonly used to cut, shape, and form metal and other materials into goods for sale.  
us-gaap:TypeOfArrangementAxis xbrli:stringItemType  Duration     
  Information by category of arrangement, including but not limited to collaborative arrangements and non-collaborative arrangements.  
us-gaap:UseOfEstimates nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for the use of estimates in the preparation of financial statements in conformity with generally accepted accounting principles.  
us-gaap:WarrantMember nonnum:domainItemType  Duration     
  Security that gives the holder the right to purchase shares of stock in accordance with the terms of the instrument, usually upon payment of a specified amount.  
us-gaap:WeightedAverageNumberOfShareOutstandingBasicAndDiluted xbrli:sharesItemType  Duration     
  Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS).  
us-gaap:WeightedAverageNumberOfSharesOutstandingAbstract xbrli:stringItemType  Duration     
   
Total Elements   325
Total Non-Abstract Elements   247
Total Extension Elements   90
Percent Extended   27%
Percent Extended (excluding abstracts)   35%
Total Facts   395
(End Elements)